Extended Marketing Mix Flashcards
1
Q
What are the three P’s in the extended marketing mix?
A
- People
- Physical environment
- Process
2
Q
What does “people” concern itself with?
A
The people who serve the customer:
- Level of training
- Level of expertise
3
Q
What does “physical environment” concern itself with?
A
How the shop may influence shopping decisions:
- How long customers stay
- How much they spend
4
Q
What does “process” concern itself with?
A
The ease of transaction
- Is it digital or physical?
