Explanations For Gambling Addiction Flashcards
Forming the addiction social learning theory
Gambling addiction can form due to observing role model being rewarded for gambling
Reward could be enjoyment in gambling or occasional wins
Observations doesn’t have to be direct it could be through media
Maintaining addiction : operant conditioning
Gambling can provide positive reinforcements reward for winning and buzz excitement from gambling
thus gambling is most likely to be repeated to gain same reward
Also acts as negative reinforcement to distract individual from everyday life e.g anxiety , will continue gambling behaviour to avoid negative consequence of anxiety
Partial reinforcement
Person is only rewarded some of the time this is unpredictable and exciting so increases likelihood of repeating gambling behaviour
Fixed rate
Behaviour is reinforced predictable amount of times e.g slot machine paying out every 5 minuties
Variable reinforcement
Behaviour is reinforced unpredictable amount of times (variable intervals)
Highly more reinforcing as it is highly unpredictable and exciting leading to stronger more persistent gambling behaviour
RTS learning theory as applied to gambling behaviour comes from Parke and Griffiths
Found gamblers become more addicted to rewards of gambling such as money thrill, excitement and near misses
Are reinforcing as it raises hope for future success
Supports idea of positive reinforcement making gambling highly addictive , due to unpredictability of winning
And associated excitement
Increasing validity of learning theory as applied to gambling behaviour
Learning theory as explanation to gambling behaviour limitation AO3
Criticised for environmental determinism
States induvidual controlled by external factors e.g reinforcements that cause gambling behaviour
E.g if a person is rewarded for gambling behaviour by feeling of euphoria will gamble again to get same reward
Neglects the role of free will and choice person may not choose to gamble due to awareness of financial loses
Learning theory cannot account for this and thus may not fully be applied to gambling
Learning theory explanation of gambling addiction Ao3 prac apps
Principles of theory addiction is caused by pleasant associations between gambling and exciment
Lead to aversion therapy
Where gambling is re associated with negative stimulas I.e electric shock rather than feeling of excitement
Important part of applied psychology
Increasing credibility of learning theory of explanation of gambling