Explanations for Conformity AO1

Question 1

State the explanaitions for conformity.

Answer 1

• informational social influence
• normative social influence

Question 2

Describe ISI.

Answer 2

• Is a result of a desire to be right and to gain knowledge about the world
• they look to other people for information
• Is a form of internalisations and is a cognitive process
• Happens more in ambiguous situations, situations of crisis, when they believe others to be experts

Question 3

What is NSI?

Answer 3

• Is concerned with norms (typical behaviour of a social group)
• occurs due to peoples need to be accepted by the majority and their fear of rejection
• It is an example of compliance and is an emotional process