Explaining voter choice Flashcards by AMBER SAQIB | Brainscape

Q

What is a valence judgement?

A

electorate make decisions based on the competency of parties

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Q

What are the 4 valence factors?

A

Governing competency
Manifesto
Campaign
Leadership

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Q

How important is valence in predicting voting behaviour?

A

The most important predictor, particularly with the emergence of partisan dealignment

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