Explain how governments and organisation attempt to present places to the wider world to attract inward investment and regeneration. (4)

Question 1

Part 1: Marketing and Advertising

Answer 1

• Governments and organizations often use marketing campaigns to promote a place’s strengths, such as its location, infrastructure, or skilled workforce. These campaigns may target specific industries or regions, highlighting the advantages of doing business in the area.
• Birmingham has launched several marketing campaigns to promote the city’s strengths, such as its central location in the UK, its excellent transportation links, and its diverse economy. These campaigns have targeted specific industries and regions, such as the financial sector in London, to attract investment and talent to the city.

Question 2

Part 2: Hosting events

Answer 2

• Hosting events: Hosting events such as trade shows, conferences, or cultural festivals can attract visitors and investors to a place. These events can showcase the area’s unique features and help to create a positive image of the place in the minds of visitors.
• Hosting events: Birmingham hosts a variety of events each year, such as the Frankfurt Christmas Market and the Birmingham International Jazz Festival. These events attract visitors from around the world, showcasing the city’s cultural offerings and creating a positive image of the city in the minds of visitors.
• In 2022 Birmigham hosted the Commonwealth games