CSMP34 💸 To what extent has Birmingham's rebranding been a success? Flashcards
What are the criteria we use to judge whether Birmingham’s rebranding has been a success?
Some possible criteria include seeing how tourist numbers have varied over the years, surveying people’s opinions of Birmingham, examining population growth, analyzing the extent to which Birmingham is a 24-hour city, assessing mixed community use, looking at the success of flagship projects, and altering people’s negative perceptions of Birmingham.
What are three things that show Birmingham’s rebranding has been a success?
Possible answers include increased investment, an increase in tourists, and improvements to the built environment.
What are three things that show Birmingham’s rebranding has not been a success?
One possible answer is that people outside of Birmingham may not be aware of the changes. More evidence is needed to answer this question fully.
Why might a city that has greater night-time activity be considered successful?
Possible reasons include the creation of new jobs and income, revitalization of public spaces, increased safety, greater tourist appeal, and a sense of belonging.
Why is examining whether a city is a ‘24-hour city’ a good measure of whether a city is successful?
Cities can become very different places depending on the time of day, and a 24-hour city suggests a vibrant, active place that is attractive to visitors and provides new job opportunities.
What evidence suggests that Birmingham is a 24-hour city?
Examples include late night venues like Broad Street and Brindleyplace, 24-hour casinos like Genting Casino, 19 city center 24-hour coffee shops, a 24-hour gym in Perry Barr, and 24-hour bus services. A new tram and metro system now runs from certain hours, improving transport provision throughout the night.
Does evidence surrounding the 24-hour city support the idea that the rebranding has been successful?
There is clear evidence that Birmingham is a 24-hour city, but limited evidence to support the idea that the rebranding has had a direct influence on this. Birmingham has several 24-hour supermarkets that have been present for a while, so it is hard to attribute these developments to the rebranding alone. However, the rebranding is likely to bring more people into the city center, increasing the demand for these services.
What does it mean for a city to promote mixed community use?
Mixed community use means that a city is inclusive of all its residents, regardless of age, ethnicity, religion, socio-economic status, and other factors.
What is an argument in favor of investing money in helping people get jobs?
Unemployment rates in Birmingham are relatively high, and helping people get jobs could be a way to reduce poverty and promote a sense of community involvement.
What is an argument against investing money in helping people get jobs?
Big projects like the ones in Birmingham are already creating jobs, and the long-term benefits of the rebranding will likely outweigh short-term concerns. Birmingham’s unemployment rate is lower than it was in the 1980s.
What is an argument in favor of investing in local hospitals?
Infant mortality rates in Birmingham are higher than the national average, and local hospitals need more funding to address this issue.
What is an argument against investing in local hospitals?
Big businesses can generate more taxes to fund future hospital improvements, and homelessness is a complex issue that can’t be entirely attributed to the rebranding.
