Experimental Research

Question 1

Who developed the 4Ps (Product, Price, Place, Promotion) of Marketing

Answer 1

McCarthy E. Jerome

Question 2

Who is the Father of Corporate Social Responsibility (CSR)?

Answer 2

Howard Bowen

Question 3

Who wrote “Social Responsibilities of the Businessman” in 1953

Answer 3

Howard Bowen

Question 4

Concept that businesses have duties beyond generating profits; they have the obligation to adopt policies with objectives aligning to society

Answer 4

Corporate Social Responsibility (CSR)

Question 5

Quanti: deals with subject in exact manner and determines the extent of effect of the treatment. Discovers the extent of effect.

Answer 5

Experimental Research

Question 6

A group of participants where treatment / influence is applied.

Answer 6

Experimental Group

Question 7

A group of random participants where treatment / influence is not applied.

Answer 7

Control Group

Question 8

Uses scientific method to establish cause-effect relationship among group of variables

Answer 8

True Experimental Research

Question 9

Random selection for who’s in experimental and control group

Answer 9

True Experimental Research

Question 10

Casual-comparative. Seeks to establish cause-effect relationship between two variables.

Answer 10

Quasi-Experimental Research

Question 11

Doesn’t have groups, no manipulating of independent variables

Answer 11

Quasi-Experimental Research

Question 12

Participants in Quasi-Experimental Research are…

Answer 12

Not Randomly Chosen

Question 13

The participant groups of Quasi-Experimental Research may be…

Answer 13

• Matched Comparison
• Time-Series Quasi-Experimental Research
• Single-Subject Quasi-Experimental Research

Question 14

This participant group consists of the treatment or experimental group and a group similar to them

Answer 14

Matched Comparison

Question 15

This participant group involves a series of pre- and post-tests

Answer 15

Time-Series Quasi-Experimental Research

Question 16

This participant group involves controlling the treatment and condition applied to just one individual or group

Answer 16

Single-Subject Quasi-Experimental Research

Question 17

Treatment in Experimental and Quasi-Experimental Research includes:

Answer 17

• Introductory Background
• Control Group Procedure
• Treatment Group Procedure
• Rationale for Intervention

Question 18

Provide context for the experiment, including the duration and the groups involved. Describe the treatment and the control group.

Answer 18

Introductory Background

Question 19

Details the steps for administering pre-tests, implementing the procedure, and post-tests
if using a pre-test + post-test design.

Answer 19

Control Group Procedure

Question 20

Explains how variables will be manipulated and controlled to achieve the intended results.

Answer 20

Treatment Group Procedure

Question 21

Provide reasoning for specific decisions (e.g., restricting resources during a linguistic test
to challenge vocabulary proficiency).

Answer 21

Rationale for Intervention

Question 22

Using [] or [] can help clarify the differences between the control and treatment groups, and make the procedure easier to replicate by other researchers.

Answer 22

Tables, Flowcharts

Question 23

A development approach often used for experimental purposes in fields like software
development or technology. Involves testing hypotheses through prototypes to refine the final product.

Answer 23

Prototyping

Question 24

The Considerations and Limitations for Experimental Research include:

Answer 24

○ Not all variables can be experimentally controlled.
○ Ethical and practical constraints may limit experimentation.
○ Studies can be affected by the Hawthorne effect, where participants change their behavior because they know they are being observed.