Experimental Research Flashcards
Who developed the 4Ps (Product, Price, Place, Promotion) of Marketing
McCarthy E. Jerome
Who is the Father of Corporate Social Responsibility (CSR)?
Howard Bowen
Who wrote “Social Responsibilities of the Businessman” in 1953
Howard Bowen
Concept that businesses have duties beyond generating profits; they have the obligation to adopt policies with objectives aligning to society
Corporate Social Responsibility (CSR)
Quanti: deals with subject in exact manner and determines the extent of effect of the treatment. Discovers the extent of effect.
Experimental Research
A group of participants where treatment / influence is applied.
Experimental Group
A group of random participants where treatment / influence is not applied.
Control Group
Uses scientific method to establish cause-effect relationship among group of variables
True Experimental Research
Random selection for who’s in experimental and control group
True Experimental Research
Casual-comparative. Seeks to establish cause-effect relationship between two variables.
Quasi-Experimental Research
Doesn’t have groups, no manipulating of independent variables
Quasi-Experimental Research
Participants in Quasi-Experimental Research are…
Not Randomly Chosen
The participant groups of Quasi-Experimental Research may be…
- Matched Comparison
- Time-Series Quasi-Experimental Research
- Single-Subject Quasi-Experimental Research
This participant group consists of the treatment or experimental group and a group similar to them
Matched Comparison
This participant group involves a series of pre- and post-tests
Time-Series Quasi-Experimental Research
This participant group involves controlling the treatment and condition applied to just one individual or group
Single-Subject Quasi-Experimental Research
Treatment in Experimental and Quasi-Experimental Research includes:
- Introductory Background
- Control Group Procedure
- Treatment Group Procedure
- Rationale for Intervention
Provide context for the experiment, including the duration and the groups involved. Describe the treatment and the control group.
Introductory Background
Details the steps for administering pre-tests, implementing the procedure, and post-tests
if using a pre-test + post-test design.
Control Group Procedure
Explains how variables will be manipulated and controlled to achieve the intended results.
Treatment Group Procedure
Provide reasoning for specific decisions (e.g., restricting resources during a linguistic test
to challenge vocabulary proficiency).
Rationale for Intervention
Using [] or [] can help clarify the differences between the control and treatment groups, and make the procedure easier to replicate by other researchers.
Tables, Flowcharts
A development approach often used for experimental purposes in fields like software
development or technology. Involves testing hypotheses through prototypes to refine the final product.
Prototyping
The Considerations and Limitations for Experimental Research include:
○ Not all variables can be experimentally controlled.
○ Ethical and practical constraints may limit experimentation.
○ Studies can be affected by the Hawthorne effect, where participants change their behavior because they know they are being observed.
