Evaluation Of Asch’s Conformity Study

Question 1

Other research has shown individual differences play an important role in the rate of conformity.

Answer 1

Perrin and Spencer (1980) science and engineering students. One conforming answer out of 396 trials. Youths on probation similar to Asch. Temporal validity? Asch didn’t consider individual differences. Or lack of temporal validity.

Question 2

Research suggests important cultural differences expect different results based on different cultures.

Answer 2

Smith et al (2006) analysed results of Asch type studies across different cultures. Average 31.2%. Individualistic cultures 25%. Collectivist cultures 37%. Asch study overly nomothetic.

Question 3

It has been argued Asch’s study suffered beta bias.

Answer 3

Minimises differences between men and women sample of only men. Jenness found women conformed a lot more. So lacks validity