econplusdal - Micro Flashcards
definition and conditions necessary for price discrimination
charging different prices to consumers for the exact same good/service with no difference in cost of production
price making ability, info/ability to separate the market , prevent re sale
cons of price discrimination
allocative inefficiency - inelastic part of the 3rd degree price discrimination, p and Q are far from the allocatively efficient point P=MC, costumers are exploited are consumer surplus is decreased
inequality - widen income inequality as poorer people may be part of the inelastic group meaning they are charged high prices
anti competitive - low prices from the price elastic part of the price discrimination may drive out competition leaving the firm with pure monopoly power
pros of price discrimination
dynamic efficiency
economies of scale
some consumers benefit
cross subsidisation - money raised from price discriminating allows other area of the frim to still produce (uber)
objective of firms
profit maximising
re- investment (dynamic efficiency)
dividends for shareholder
allow for lower costs and pass them onto consumers ( long run)
reward for entrepreneurship
firms do not know their mc and mr
greater scrutiny by market authorities, investigation often does not end favourably
key stakeholders are harmed
objective of firms
profit satisficing
sacrifice profits to satisfy as may stakeholders as possible
profit max harms key stakeholders
consumers - bad reputation as they are being exploited
workers - low wages
government - investigation
environmental groups - protests, social media attack
objective of firms
revenue max
mr = 0 , meaning output level is greater
economies of scale
predatory pricing
principle agent problem, divorce of ownership and control
objective of firms
sales maximisation
economies of scale
limit pricing
principle agent problem
flood the market - consumers become aware ad develop loyalty for your product
objective of firms
others
survival
public sector organisation (p=mc), maximise social welfare
corporate social responsibility - acting ethically
negative externality in production example and analysis
pollution - lung cancer
resource degradation - polluting rivers
deforestation - people who rely on the Forrest
firms are ignoring social cost due to self interest, end result is over production/consumption , price is too low and is only accounting for the private cost not the full social cost
negative externality in consumption example and analysis
alcohol - crime, NHS cost
- consumer are ignoring the social benefit due to self interest as rational consumers are utility maximises
- consumers may not know the full social cost due to lack of information e.g cigarette market before the government intervention
- over consumption / production, price too high
welfare loss to society
Positive externality in consumption example and analysis
Health care, more healthy = more productive
Education, better educated = better job = higher wages = more tax
Consumers act in self interest and igorne any social benefits of their consumption as they are only interested in maximising their own utility.
As a result the market allocates resources at the private optimum meaning there is under consumption and under pricing resulting in a misallocation of resources
Society loses out on potential welfare
Government failure
When the costs of the intervention outweigh the benefits. The end results is a worsening of the allocation of resources harming social welfare
4 types of government failure
Information failure
Unintended consequences
Regulatory capture
Admin and enforcement costs
Government failure
Information failure
Valuing externalities - must be set at the right level to be effective and has high costs
Lack of information
Asymmetric information
Government failure
Admin and enforcement costs
In regulating, subsidy, state provision of info, price control
Government failure
Unintended consequences
Black markets - reduce tax revenue, cost of trying to police the black market, reduces the effectiveness of policies
Impacts on poor - minimum prices effect those with lower disposable incomes more
Impact on firm over strict regulation - shut down, relocate , lay off workers ( diseconomies of scale).
Firms become dependant on subsidy
Government failure
Regulatory capture
When ceos and mangers influence the regulator meaning the regulator works in the interest of the firm instead of society
The best regulators will be the ones that have previously worked in the industry but they will be bias
Monopoly regulation
Price regulation
RPI
RPI - x
RPI +-k
This measure is introduced to stop monopolies exploiting costumers and aims to set maximum prices at the allocatively efficient point ( P = MC)
Minus x is the expected increase in efficiency
+ k is the additional profit needed to be made to finance investment into capital goods
monopoly regulation
Evaluating price regulation
The level of x or k to be set is unknown , imperfect information
If x is too high firms will have to shut down
If x is too low the measure is ineffective, competitive target not met
opportunity cost of regulating ( tax payer burden )
By meeting the “-x” target it incentives the regulator to keep reducing x
Regulatory capture
Monopoly regulation
Quality control / performance targets
Limit train delays, gas and electricity cannot increase price for over 65 year olds in winter, NHS number of GP visits per hour. Incentive to be more efficient
Unintended consequences
Rushing GP appointments
Cheating the system, train delays = lie about the expected length of a journey
Monopoly regulation
Profit control
Profit control, adding a % onto the return from capital investment
Asymmetric info
Over report costs and over report capital employed
Also gives very little incentive to become efficient so costs rise out of control
Monopoly regulation
Taxing monopoly profits
Raises government revenue
Promotes tax evasion, removes monopoly benefits, less innovation + dynamic Efficiency, may cause monopolies who were previously profit saticficying to move to mc=mr
Cons of a firm having monopoly power
Allocative inefficiency - consumer surplus decreased , quality issues , DWL
Productive inefficiency - voluntarily forgoing economies of scale to restrict output keeping prices high and don’t minimise costs by operating at the lowest point on AC curve
X - inefficient - producing beyond their AC curve due to a lack of competition
Inequality - high prices on necessities have a greater effect on the poor as the higher prices is a greater % of their income
Pros of monopoly power
Dynamic efficiency
Greater economies of scale as a profit maximising monopolist could be producing at a lower price + greater output than smaller competitors due to their mc curve being shifted to the right
Natural monopoly - ore efficient to only have 1 firm in the industry in order to not duplicate costs
Cross subsidisation, may be able to provide another product