Econ 101: Chapter 15 Flashcards

1
Q

Accounting profit

A

the total revenue a business receives, minus its explicit out of pocket financial costs.

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2
Q

total revenue

A

all of the income received from all sources.

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3
Q

explicit financial costs

A

all the money that leaves your business (rent, wages, cost of raw materials)

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4
Q

Accounting profit =

A

total revenue - explicit financial costs

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5
Q

implicit opportunity costs

A

includes forgone wages and forgone interest

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6
Q

economic profit

A

the total revenue a firm receives, minus both explicit financial costs and the entrepreneurs implicit opportunity costs.

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7
Q

Economic profit =

A

total revenue - explicit financial costs - implicit opportunity costs

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8
Q

Why do accountants and economists disagree on what profit is?

A

Accountants want to follow where the money goes.

Economists want to make the best decision.

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9
Q

Average revenue

A

the revenue per unit

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10
Q

average revenue is equal to

A

price, if you charge everybody the same price.

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11
Q

Average revenue curve is also the

A

firm demand curve.

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12
Q

average revenue =

A

(total revenue / quantity ) = price

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13
Q

average cost

A

the cost per unit

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14
Q

Average cost =

A

(total cost / quantity) = (fixed cost / quantity) + (variable cost / quantity)

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15
Q

fixed cost

A

expenses that don’t vary with the quantity you produce.

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16
Q

variable cost

A

vary with the quantity you produce.

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17
Q

spreading your fixed cost

A

As you produce a larger quantity, the fixed cost gets “spread” over more and more units.

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18
Q

rising variable cost

A

Inefficiencies make it increasingly expensive to increase your production.

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19
Q

profit margin

A

the profit per unit sold

20
Q

profit margin =

A

average revenue (price) - average cost

21
Q

short run

A

the time horizon over which the production capacity, and the number and type of competitors you face, cannot change.

22
Q

long run

A

the time horizon over which you, or your rivals, may expand or contract production capacity and new rivals may enter the market or existing firms may exit.

23
Q

Rational Rule for Entry

A

you should enter a market if you expect to earn a positive economic profit, which occurs when the price exceeds your average cost.

24
Q

new competitors makes your business…

A

lose profit and market power

25
Q

Rational Rule for Exit

A

exit the market if you expect to earn a negative economic profit, which occurs if the price is less than your average costs.

26
Q

competitors leaving makes your business..

A

regain profit and market power

27
Q

free entry

A

when there are no factors making it particularly difficult or costly for a business to enter or exit an industry.

28
Q

free entry causes…

A

profitable markets to reach zero economic profit in the long run.

29
Q

free exit causes…

A

unprofitable markets to reach zero economic profit in the long run.

30
Q

Why is there a focus on average cost?

A

We are focused on the marginal supplier –> profit margin depends on average cost.

31
Q

barriers to entry

A

obstacles that make it difficult for new firms to enter a market.

32
Q

4 strategy types to outcompete and deter potential market entrants:

A

demand-side, supply-side, regulatory, deterrence

33
Q

Demand side strategies include…

A

switching costs, reputation and goodwill, and network effects.

34
Q

switching costs

A

an impediment that makes it costly for customers to switch to buying from another business.

35
Q

network effects

A

make your product more useful the more people use it.

36
Q

supply side strategies involve…

A

developing unique cost advantages.

37
Q

devlop unique cost advantages by…

A

learning by doing, mass production, research and development, relationships with suppliers, and access to key inputs.

38
Q

regulatory strategies involve…

A

mobilizing the government

39
Q

patents

A

(regulatory strategy) give you the right to be the only producer; no other company can use your idea without your permission.

40
Q

regulatory strategies can be…

A

patents, government regulations to starting a business, compulsory licenses, lobbying.

41
Q

deterrence strategies involve…

A

convincing potential entrants you’ll crush them.

42
Q

brand proliferation

A

the process of creating multiple brands under one parent company.

43
Q

brand proliferation ensures that…

A

there are no profitable niches for a rival to exploit.

44
Q

pro-market policies

A

ensure that consumers enjoy the benefits of robust competition in the market.

45
Q

pro-business policies

A

help existing businesses, often at the cost of destroying opportunities for potential new entrants.