Econ 101: Chapter 1 Flashcards
cost-benefit principle
that costs and benefits are the incentives that shape decisions.
only pursue that choice if the benefits are at least as large as the costs.
Convert costs and benefits into dollars by…
evaluating your willingness to pay
Money is…
the measuring stick, not the objective.
it is a tool for measuring value.
Is the cost benefit principle selfish?
It is not, if you aren’t
Economic surplus
the difference between the benefits you enjoy and the costs you incur.
measures how much a decisions has improved your well-being.
Voluntary exchange
buyers and sellers exchange money for goods only if they both want to.
Think of economic transactions as…
cooperation instead of competition
When an item is on sale…
the price you save from the sale is irrelevant.
Framing effect
small differences in how alternatives are described/framed can lead people to make different choices.
Opportunity cost principle
says that the true cost of something is the next best alternative that you must give up to get it.
When economists say ‘costs’, they really mean…
opportunity costs
Scarcity
you have limited resources, time, income, attention and willpower. Any resources you spend on one thing leaves less resource to pursue others.
There is always a tradeoff.
The “Or What?” trick
apply the opportunity cost principle by posing the question “or” in the middle of the question.
Sunk costs
time, effort, and other costs put into a project that cannot be reversed/recovered.
Sunk costs should be…
ignored when making a decision.
Do count sunk costs when calculating profit.