E1 - Online Services Flashcards
Postives and Negatives of Retail Online
+ customers have a wider range of choice
+ easier for customers to find the product they want
+ customers can do shopping when & where it suits them (better for people with disabilities)
- concerns over payment being without products being delivered
- lack of regulation ( unlicenced medicine)
Postives and Negatives of Financial Services Online
+ managing finance can be done whenever (better for disabled people)
+ total awareness of financial situation meaning you avoide overspending
- security concerns with hackers stealing financial info
- websites offering financial services in countries not properly governed aren’t real
Postives and Negatives of Education & Training Online ( MOOCs)
+ Learners can access a wide range of courses for all skills
+ People can learn in their own time
- Many courses aren’t accredited meaning they are worthless
- Learners must be self motivated meaning their is no teacher checking progress
Postives and Negatives of News & Information Online (weather & traffic)
+ Easier to keep informed & up-to-date
+ Easy to plan events & trips, weather & traffic
- Difficult to identify real news (poorly sourced)
- News can be released before affected parties found out (e.g family - someone dead)
Postives and Negatives of Productivity Online (collab, communicating, working remotely)
+ employees can work flexibly
+ collab working, easier with colleagues (cloud computing)
- less productivity if internet goes down
- online productivity services = constantly contactable meaning work creeps into personal lives meaning more stres
Postives and Negatives of Booking Systems (holidays, cinema)
+ easily compare prices & find best one
+ less administrative staff for bookings meaning saves business money
+ don’t need to travel to make booking meaning easier to book in advance
- requires electronic payment = bank fraud if intercepted/book on dodgy site
- booking websites may not be real ( pay & receive nothing)
What is Transactional Data?
(buying/selling something)
- It is data collected from a sale/purchase
- includes personal info, details of items purchased, purchase price, date/time of purchase, delivery tracking data
Features and Negatives of Transactional Data ( 3 features and 2 negatives)
Features:
- organisations can keep track of all purchases, spot trends (best selling)
- customers & organisations can track the delivery process (timely manner?)
- organisations can identify customer habits & interests to target marketing (home pages, altered to show recommended products for customer)
Negatives:
- transactional data stored online can be hacked
- use of transactional data can lead to privacy concerns (customised page based on previous transaction = embarassing?)
What is Targeted Marketing?
- advertising products to customers who are most likely to buy it
Features and Negatives of Targeted Marketing (3 features and 2 negatives)
Features:
- web pages can be customised based on previous purchases, browsing history, profile info
- social media sites use profile data
- search engine ad uses your search terms
Negatives:
- can = impulse purchases, not affordable
- use of transactional data can lead to privacy concerns (customised page based on previous transaction = embarassing?)
What is Collaborative Working?
- many people can work together in real-time over internet ( cloud computing, video conference)
Features and Negatives of Collaborative Working (3 features and 3 negatives)
Features:
- employees can work together from different locations
- cloud computing/storage = easily share work from home
- meetings held without wasting time & money on travel meaning better efficiency & more flexibility
Negatives:
- restrictions need to be in place with sharing documents online (version control, remains multiple versions of document when changes are made)
- security concern, data hacked/misused e.g stealing/sharing/altering
- worse/no internet connection means less/no productivity
