C2 - Online Communities Flashcards
What are the different ways of interacting with online communities?
Social media
Blogs/microblogs/vlogs
Wikis
Chat rooms
Instant messaging
Podcasts
Forums
What can you do on social media?
- follow, share, and comment on other people’s videos
- make teams to share info with fans
- makes it easy for the public to contact businesses
What can you do on blogs/microblogs/vlogs?
BLOG - regularly updated website (informal) - on interests
MICROBLOGS - short text messages (twitter, tumbler)
VLOGS - video blog (YouTube)
- users can comment (discussion)
What can you do with wikis?
- content created by a community. Users collaborate to create content and edit it with up-to-date info
- must check if sources are correct
What can you do with chat rooms?
- for online communities via short text messages on the topic of interest
- real time messages
- wide group
- no filtering = inappropriate content shared
What can you do with instant messaging?
- real time
- text based conversation over interest
- Private conversation between 2 people/ a small group
- WhatsApp/Facebook
- free, can attach links, files, images
What can you do with podcasts?
- audio file shared on internet (sometimes includes video)
- regular episodes
- iTunes (MP3 to download)
- for visually impaired , listen whilst driving or excercising
- can’t comment
What can you do with forums?
- website : users can post messages which can be responded by other users for discussion
- longer messages than chat rooms
- NOT real time conversations
- maintained by community of volunteer moderators. If they aren’t active = amount of inappropriate conversations increases/ malice users feel freedom of speech is restricted
What are the 5 implications of online communities for individuals?
- User experience (easy to use, performance, availability, accessibility)
- meeting needs
- cost
- privacy
- security
Explain the implication of online communities in terms of user experience
- easy to use: navigate and perform actions easily (less clicks)
- performance: load and display quickly (2 seconds), how large web files are and workload on server
- availability: restricted access and some are completely open
- accessibility: if people with disabilities can use site, compatibility with adaptive tech, can it be navigated without mouse
Explain the implication of online communities in terms of meeting needs
- different communities meet different needs (E.G: blogs = latest news on internet)
- connectivity on phone may be slower
Explain the implication of online communities in terms of cost
- affordable for individuals
- uses heavy advertising = impulse purchases
- internet connection cost (abroad = expensive)
Explain the implication of online communities in terms of privacy
- online communities can expose personal data (social media = pics, email ID, DOB) you must be aware of privacy settings
- identity fraud
- cyber bullying/ blackmail
- employees look at individuals social media - may affect employment if inappropriate
Explain the implication of online communities in terms of security
- hackers : personal info, web server, communications intercepted (no encryption)
- bank details
- websites with HTTPS
Explain the implication of online communities in terms of employee and customer experience (reputation)
Ease of use - well designed, modern interface and simple navigation
Performance - load and display quickly (otherwise negative opinions from customers)
Availability - open 24/7, more staff needed (need to be able to work remotely)
Accessibility - people with disabilities should find it accessible otherwise = bad reputation
Explain the implication of online communities in terms of customer needs
- online communities so customers can interact with the business
- must be maintained (comments on Instagram and Facebook)
- dealing with complaints successfully = positive reputation
Explain the implication of online communities in terms of cost (organizations)
- team maintaining social media means that you need to pay staff for it
- targeted ads, once clicked , charge the business a fee
Explain the implication of online communities in terms of implementation
- timescales: hiring staff, training, new policies and procedures
- testing: EG. Forum of heavy use on server = less errors
Explain the implication of online communities in terms of replacement/ integration with current systems
- employees may prefer old system = struggle with change
- downtime = frustrated customers
- old system staff must work on new one
Explain the implication of online communities in terms of productivity
- online communities improve links between employers and customers
- cheaper to collaborate and advertise
- can be distracting to employees = less productivity
Explain the implication of online communities in terms of working practices
- new guidelines so employees don’t misuse communities (handling personal info, using it at work) = more training and disciplinary procedures
Explain the implication of online communities in terms of security (organizations)
- impact on reputation, security procedures (updating PW and PW complexity) and backups. Antivirus is mostly handled by site
