Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Refresher Course > Domain 2: Securing the Gift (23%) > Flashcards

Domain 2: Securing the Gift (23%) Flashcards

1
Q

3 Key Case Elements

A
  • Purpose
    • include org’s aims, purposes & mission. Present case for current programs & show how new programs will do good
  • Content
    • centralizes info about a variety of subjects like org’s needs, goals, governance, budget, facilities, etc
  • Focus
    • unrestricted
    • restricted for operations
    • restricted for special needs
    • or any combo of the above!
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Contents of a Case Statement

A
  • The org’s services, programs, objectives
  • how the goals of the fundraising program support the org
    • how funds will be used
    • why reaching gaols is vital to both society & those served
    • how success of fundraising program will strengthen org
  • the ways in which the org will remain significantly productive in the future
  • the difference a donor’s support will make to the cause
  • what the organization must do to improve its activities & value to society
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Uses of Case Statements

A
  • Obtain feedback and create ownership
  • Recruit volunteer leadership
  • Test the market
  • Form a basis for case materials & related communications
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Key Elements of

Development Plan

A
  • Statement of purpose
  • strategic/financial development goals
  • operational policies related to goals
  • identified / targeted constituencies
  • analysis of potential by constituency & strategy
  • Cultivation & Solicitation strategies
  • action plan & timetable for each strategy w/income benchmarks
  • assignment of responsibilities for strategies & individual solicitations
  • Marketing Needs, Budget & Funding for each strategy
  • Indicators of success
  • Monitoring of processes/systems
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Reasons why people give

A
  • Social acceptance
  • Gaining a position of influence in helping to shape the future of an org & those being served
  • Dedication to the same general causes to which an org is dedicated
  • Moral obligation or request to “be thy brother’s keeper”
  • Direct personal benefits to the donor
  • Benefits to the overall well-being of the community or region
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What a Well-Integrated Development Program Includes

A
  • Basic annual income
  • Capital funds needed for special programs, buildings and other physical plant requirements
  • Planned gifts to provide a financial cushion for future
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Pyramid of Giving

A
  • Planned Giving
    • wills, bequests
  • Major Giving
    • personal contact
  • Special/Major Giving
    • personal contact, letter, phone call
  • Repeat Annual Giving
    • personal contact, letter, phone call
  • First-timer Annual Giving
    • direct mail, online, telethon, events, media, door2door
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

The Value of Major Gift Campaigns

A
  • Secures needed funds for major endeavors
  • Builds the major-gifts donor base that can be tapped for larger gifts
  • Increases visibility & credibility of the org
  • Elevates annual fund potential
  • Builds volunteer leadership skills
  • Hones skills of development staff
  • Solidifies board-admin partnership
  • Unites constituencies in common cause
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Institutional Readiness

A

Based on an org’s

  • Reputation & credibility
  • Urgency of the case
  • availability & readiness of board/volunteer leadership to solicit
  • A solid prospect database
  • Operational readiness of office & systems
  • Pre-campaign planning
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Internal Audit

A
  • Organizational Planning (program plans for 5-10 years)
  • Board Leadership (recruitment, committees, involvement)
  • Administration & Finance (trends, projections, management understanding of the process)
  • Development operations(staff audit, procedures, record-keeping, ack profess, research, supporting materials)
  • Donor Base (# of donors, demographics, benchmarking)
  • Volunteer structure & Involvement
  • Public & Donor Relations (org’s image, marketing strategies)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Pre-Campaign Activities

A
  • Internal Audit
  • Feasibility Study
  • Preparation of Gift Range Table
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Rule of Thirds for Gift Tables

A

Top 10 gifts = 1/3 of total

Next 100 gifts = 1/3 of total

everyone else = 1/3 of total

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Phases of Major Gifts Campaign

A
  1. Planning
  2. Cultivation
  3. Solicitation (both quiet & active phase)
  4. Pledge or Fulfillment
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Major Gift Techniques

A
  • focusing on donors who may be ready to move to larger gifts
  • matching donor need with giving opportunities
  • strong case/case statement
  • personal contact by a peer and senior staff member
  • follow-up
  • acknowledgement & recognition
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Steps to Seeking Grant Support from Foundations

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Elements of the Development Process

A
  1. Developing the case for support
  2. Prospect research
  3. Cultivation and constituency development
  4. Solicitation strategies
  5. Acknowledgment and recognition
  6. Gifts management
17
Q

How to ensure success while writing a case statement

A
  • Know about or collect organization information
  • Talk to everyone
  • Know the expectations/interests of the target constituency
  • Relinquish pride of ownership
  • Rewrite, rewrite, rewrite
18
Q

How a development plan interfaces with all aspects of the or

A
  • Building ownership in volunteers and staff
  • Obtaining information required for development planning
  • A complete budget and fundraising goal
  • Outcome (a written operational plan covering the organizational plan)
19
Q

Factors that impact a development plans success

A
  • Organizations reputation and credibility
  • The urgency of the case
  • Availability and readiness of volunteers to solicit funds
  • Well-researched prospect database
  • Pre-campaign planning
  • Operational Readiness
20
Q

Types of gift decisions

A
  • spontaneous
  • responseive
  • deliberately planned
21
Q

3 Primary types of giving

A
  • Annual giving
  • Major Giving
  • Planned Giving
22
Q

Benefits of Major Gift Campaigns

A
  • Build familiarity with the organization
  • Encourage donors to “think big”
  • Push annual giving to new levels
  • Build volunteer leadership
  • Increase the org’s visability among stakeholders and community
  • Enable donors to pledge over several years (give bigger gifts)
23
Q

6 Steps to a Model Solicition

A
  1. Build Rapport
  2. State case for Support
  3. Encourage involvement
  4. Summarize benefits & close
  5. Be quiet
  6. Respond Appropriately
24
Q

Types of Planned Giving

A
  • Outright (current)
  • Deferred
25
Q

Steps for starting a planned giving program

A
  1. Board & Staff commit to the concept of planned giving
  2. A committee is appointed to study the potential of a program and make recommendations to the board
  3. The board adopts a plan and approves guidelines
  4. The board approves a budget for planned giving (recognizing it will be a long time before the investment is returned)
  5. Training programs for bard and staff
  6. Identify prospects
  7. Form planned gifts subcommittee within development committee
  8. Prepare marketing plan
  9. Start a mail-cultivation program
26
Q

Organization advantages of Planned Giving

A
  • Establises a long-term relationship with the donor
  • Encourages donor to think about gifts of assets in additon to income
  • Often provides future funds to be counted on
  • Enhances oppertunties for charitable bequests
27
Q

Donor advantages of Planned Givign

A
  • income and estate tax deduction
  • fixed or variable income
  • supplement retirment income
  • Avoid or lessen capital-gains tax liabilities
  • increased income compared to other investments
  • competent mangement of assets transferred as gifts
  • May allow donor to pass an asset to heir after established peroid of org use
28
Q

Annual Giving Techniques

A
  • Recorded phone messages
  • Media advertising
  • Impersonal letter/mass mail (direct mail)
  • person-to-person
  • Internet-based appeals
  • Personal phone call w/ follow-up letter
  • Product sales email solicitation
  • Door-to-door
  • fundraising events
  • Personal phone calls
29
Q

Elements of a Grant Proposal

A
  • A proposal summary
  • A problem (needs) statement
  • Project goals/objectives
  • Methodology
  • Evaluation
  • Budget
  • Supporting materials requested by grantor
30
Q

Integrated Fundraising Approach

A

An approach where cases are matched with constituencies and goals are set for each segment and each case or campaign

31
Q

Case for Support Components

A
  • Mission Statement
  • Goals
  • Objectives
  • Programs & Services
  • Finances
  • Governance
  • Staffing Service Delivery
  • Planning and Evaluation
  • History
32
Q

Relationship between development plan & strategic plan

A

Strategic plan is a major source of direction for development plan

33
Q

Benefits of Annual Fund

A
  • Inform, involve & bond constituents to an org
  • Establish habits & patterns of giving
  • Provide annual funding for operations & programs (unrestricted)
  • Expand the donor base by soliciting gifts from new prospects & constituencies
  • Assist with identification & cultivation of lead & major donors and volunteer leaders
  • Provide accountability & transparency through regular communications
  • Offer an annual review or of priorities, case for support, communication
  • Ensure improvement of cultivation, solicitation, and stewardship practices

Refresher Course (9 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions