Distribution Channel Flashcards
1
Q
The 4p’s
A
Price,product,promotion,place
2
Q
What is the distribution channel
A
It is the ownership of the product that passes from the producer to the final customer.
3
Q
What are producers
A
A producer supplies good or services. For example, Cadbury produces chocolate and Direct Line provides insurance
4
Q
What are wholesalers
A
Wholesalers buy products from producers in bulk and supply in smaller quantities to retailers. Some wholesalers sell through cash and carry stores.
5
Q
Retailers
A
Retailers are the shops that sell goods and services to final customers. Some supermarkets are involved in end to end chain of distribution.
