Digital marketing Flashcards
What is an end point website?
Websites where users complete their transactions (e-commerce)
Core aim is to capture the user and get them to buy
What is bounce rate?
Bounce occurs when a user clicks onto a website, scans the landing page, decides that the product/service/information is not relevant and immediately clicks away.
What are launchpad sites?
Sites which aim to capture the user early but then direct
them onwards to other sites.
Search engines are classic launchpads and earn money from the user leaving the site and going onwards to other content.
What are intermediary sites?
Offer elements of both end points and launchpads. They may contain significant content and will seek to attract users and returning users but will mainly earn their revenue from users leaving via paid for links. Blogs are a classic intermediary site but shopping comparison sites also act as intermediary sites
