Metrics Flashcards
What is a marketing dashboard?
Graphical description of data and information demonstrating performance and trends.
Informs managers for strategic and operational decision-making
Capture KPI’s in an easily understandable way
Financial and non-financial data to measure, monitor and manage activity
What is a marketing dashboard?
Graphical description of data and information demonstrating performance and trends.
Informs managers for strategic and operational decision-making
Capture KPI’s in an easily understandable way
Financial and non-financial data to measure, monitor and manage activity
What are the benefits of a dashboard?
Simple, intuitive and visual presentation of KPIs that are easy to interpret
Good for more informed management decision-making
Identify and highlight correct & negative trends
Quick and easy to use
What is Market share?
A measure that indicates market success either by revenue or by unit sales.
What is relative market share?
A similar measure to the standard market share but used to compare share against the next largest competitor.
What is brand equity?
A measure of the overall value of the brand and how it contributes to user preference and purchase behaviour.
What is brand development index?
A measure of how well a brand performs in a
specific market sector compared to the overall market.
What is inventory turnover?
This measure defines how quickly inventory is being used by the distribution channel. Higher turnover rates show that inventory is moving quickly and indicate higher demand.
What is profitability metrics?
This set of metrics looks specifically at whether the products or services an organisation provides deliver a margin – the difference between what they cost to produce and the price at which they are sold. These measures provide a clear indication as to whether the offerings are viable and can deliver value back to the organisation over time
What is a margin?
the difference between the price at which a product is sold and the costs associated with making or selling the product
What does break even mean?
This measure determines the sale level that is
required in order to have completely covered fixed and variable costs. It defines the point at which profit begins to be made.
