Consumer behaviour

Question 1

What factors will influence customer behaviour?

Answer 1

Psychological
Social
Cultural
Personal
Economic
External

Question 2

What is the learning model of customer behaviour?

Answer 2

buyer behavior responds to the desire to satisfy basic needs required for survival, like food, and learned needs that arise from lived experiences, like fear or guilt. This model takes influence from psychologist Abraham Maslow’s Hierarchy of Needs

Question 3

What is the psychoanalytical model of customer behaviour?

Answer 3

Individual consumers have deep-rooted motives, both conscious and unconscious, that drive them to make a purchase. These motives can be hidden fears, suppressed desires, or personal longings.

Question 4

What is the sociological model of customer behaviour?

Answer 4

The Sociological Model of consumer behavior says that purchases are influenced by an individual’s place within different societal groups: family, friends, and workgroups, as well as less-defined groups like Millennials or people who like yoga. An individual will essentially purchase items based on what is appropriate or typical of the groups they’re in.

Question 5

What is the economic model of customer behaviour

Answer 5

The economic model of consumer behavior is the most straightforward of the traditional models. This model argues that consumers try to meet their needs while spending as few resources (e.g. money) as possible.