Data

Question 1

What are internal sources of secondary data?

Answer 1

• Sales figures
• Number of enquiries
• Operational data e.g. stock levels
• Customer feedback
• Advertising spend
• Customer complaints records
• Effectiveness data from promotional 2campaigns
• Previous marketing research reports
• Personnel

Question 2

What are external sources of secondary data?

Answer 2

• Directories
• Government statistics
• Published marketing research reports
• News/Media sources
• Trade and industry sources
• Competitor data
• Online information sources
• User Generated Media (UGM) - Social media feeds and blogs
• External databases