Digital Channels Flashcards
What is email & automation marketing?
It is used for conversion and loyalty.
Aim to reach out to the customers at the right time to lead them to a conversion destination, such as a landing page.
What is paid search (PPC)?
Will help you get high value traffic and clicks from an interested audience.
Using paid search helps to bring you top of the list when customers are searching and ready to buy or take action.
What is organic search (SEO)?
SEO makes your content visible to the audience and easily searchable on Google and other search engines without the need to pay for clicks.
Key tactic in digital marketing without paid effort.
What is website optimization?
It is essential to create an environment where visitors can engage with your brand content and easily take valuable actions on your site.
Optimizing speed, navigation, responsiveness, content, and conversion processes will help drive more valuable actions and lead to better performance.
What is display advertising?
Companies can target audience interests, age, gender, community, keywords, and more with display advertising.
What is content marketing?
The key to inbound strategy, which in turn is central to a digital marketing strategy.
Increases brand personality and likability.
Through content, consumers discover your brand values, experience and world, and can identify with the brand but also learn more about the product and how it solves their problems.
What is social media marketing?
Social media platforms are primary channels for creating awareness and interest through content and social engagement. Advertising can be targeted and retargeted.
Social channels are also important to the Retention stage of the buyer’s journey.
