3i Principles

Question 1

What are the 3i Principles or methodology?

Answer 1

Designed to get you to think about a digital marketing strategy or campaign from start to finish.

Question 2

List the three 3i Principles.

Answer 2

Initiate, Iterate, and Integrate.

Question 3

What is the Initiate principle?

Answer 3

The customer is the starting and finishing point for all digital activities. “Let the customer decide”.

Start with what the customer actually wants and work backwards through your strategy towards your objective.

Question 4

What is the Iterate principle?

Answer 4

Emphasizes the importance of tweaking a digital marketing campaign in response to user interaction.

The more iterations undertaken, the more effective the campaign becomes.

About testing & improving your activity.

Question 5

What is the Integrate principle?

Answer 5

Is about taking your efforts across digital channels to drive an outcome that is greater than the individual channels on their own.

Involves integrating both digital and any traditional marketing efforts in a unified way into overall strategy.