SMART Objectives

Question 1

List the SMART Objectives.

Answer 1

Specific
Measurable
Achievable
Relevant
Time-bound

Question 2

What does it mean to have a “specific objective”?

Answer 2

Having a well-defined and clear goal, stating exactly what you aim to achieve.

Objective needs to be crystal clear, and anyone who reads it, even outside the Marketing department, should understand what it hopes to achieve.

Question 3

What does it mean to have a “measurable objective”?

Answer 3

You need to have an obtainable goal that can be measured using numbers. E.g. Increase website visits by 10 percent in June.

Question 4

What does it mean to have an “achievable objective”?

Answer 4

It is reachable within the current available skills, budget, and time, and it takes into account the potential constraints or limits that exist.

Question 5

What does it mean to have a “relevant objective”?

Answer 5

The marketing objectives should tie in nicely with the business objectives.

Question 6

What does it mean to have a “time-bound objective”?

Answer 6

In order to set limits to the time spent on this particular objective and to fit the business timeframe in terms of target, product development, and other major time-bound events.

Needs to be achieved within a set timeframe.