Audience Research Flashcards
What is the main research that all marketers use before even thinking about the campaign?
Audience research.
What is audience research?
Designed to establish the size, composition, and characteristics of a group of individuals who are, or could be, potential customers.
What is the goal of audience research?
Find consumer insights that can help you deliver on your campaign or business objectives.
You should know your audience as you know your best friend.
What is the goal of a digital marketing strategy?
To influence the buyer’s journey.
What is the key benefit to conducting audience research?
The ability to identify objectives.
What is a buyer persona?
Description of your ideal customer in terms of motivations, demographics, and channels used to access the internet.
What are the three types of data?
Demographic
Psychographics
Behavioral
What are demogrphics?
The hard facts about your audience.
What are examples of demographics?
Gender, age, profession, marital status, location, education.
What are psychographics?
Very detailed and complex. Covers anything your audience might be interested in - activities, interests, opinions, attitudes, values, lifestyle, and loyalty.
What are examples of psychographics?
Activities, interests, opinions, attitudes, values, lifestyle, and loyalty.
What is behavioral data?
Observing what people do, and how they behave online using your product or using your competition’s products.
About how people use your product, how they navigate on your website, what they do on Facebook, how long they stay, etc.
What are examples of behavioral data?
Online activities such as social media use, website visits, and product/content use.
