Diffusion of innovation

Question 1

What is an innovation?

Answer 1

An innovation is an idea, practice, or object perceived as new by an individual or other unit of adoption

Question 2

Describe the pattern of spread of an innovation

Answer 2

S-shaped curve

Question 3

What are the steps of the diffusion of innovation process?

Answer 3

1. Knowledge - people become aware
2. Persuasion - influenced by marketing
3. Decision - adoption or rejection
4. Implementation - put into use
5. Confirmation - user evaluates consequences

Question 4

What are the different adopter categories in the DOI process?

Answer 4

1. Innovators
2. Early Adopters
3. Early Majority
4. Late Majority
5. Laggards

Question 5

What kind of graph represents the adopter categories?

Answer 5

Bell curve

Question 6

Elements of a successful innovation

Answer 6

1. relative advantage
2. compatibility
3. complexity
4. trialability
5. observability