Chapters 6 & 7

Question 1

Describe the original model of agenda-setting

Answer 1

media coverage determines importance of particular issues - news media sets public agenda, gatekeepers prominent

Question 2

Describe the refined model of agenda-setting

Answer 2

competition among issue proponents to gain the attention of media professionals, public, and policy elites

Question 3

Agenda-setting vs. agenda-building

Answer 3

agenda setting: media –> public agenda
agenda building: media agenda + public agenda –> policy agenda

Question 4

priming vs framing

Answer 4

Priming describes how coverage can influence viewer judgement by emphasizing certain matters.
Framing describes how frames are used to affect viewer understanding

Question 5

1st level agenda setting

Answer 5

media’s influence on issue salience - what attributes of public matters people deem important. Ex: what attributes of immigration are salient to you? Family separation vs. import of drugs?

Question 6

2nd level agenda setting

Answer 6

evaluates the effect of salience on people’s perceptions. Uses salient attributes like “veteran”, “general”, “served in the war”, to persuade judgement

Question 7

What is attribute agenda setting?

Answer 7

1st and 2nd level agenda setting