Chapters 8 & 16 Flashcards

1
Q

Cultivation

A

describes how, over time, television viewers develop world views similar to what is seen on TV (ex: mean world syndrome)

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2
Q

What is the theoretical basis for cultivation?

A

Cognitive paradigm and mental models approach

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3
Q

Describe the cognitive paradigm

A

Viewers learn from TV because of it’s increased availability (repeated priming) then construct beliefs about the world from that

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4
Q

Describe the mental models approach

A

TV stories provide situation models which we create and store to be used to interpret new situations

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5
Q

Stereotype

A

A standardized mental picture of a group that represents an oversimplification

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6
Q

What are three characteristics of stereotypes?

A
  1. useful generalizations to organize info
  2. not inherently evil
  3. Can be dangerous when they oversimplify or distort a group in a dysfunctional direction
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7
Q

Clark’s four-stage progression of minority representation

A
  1. Non-recognition
  2. Ridicule
  3. Regulation - “protectors of existing order”
  4. Respect - full range of roles
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8
Q

What is true about minority representations today?

A

African Americans are overrepresented
More minorities in news since 1970 but criminals overestimated
Black and Asian-Americans appear more in advertising
Public TV recognize for sensitivity to human issues

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9
Q

Message system analysis - cultural indicators project

A

investigates images in media content

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10
Q

cultivation analysis - cultural indicators project

A

compares social perceptions of heavy and light viewers

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11
Q

institutional process analysis - cultural indicators project

A

examines the production, management, and distribution of media messages

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