Chapters 8 & 16

Question 1

Cultivation

Answer 1

describes how, over time, television viewers develop world views similar to what is seen on TV (ex: mean world syndrome)

Question 2

What is the theoretical basis for cultivation?

Answer 2

Cognitive paradigm and mental models approach

Question 3

Describe the cognitive paradigm

Answer 3

Viewers learn from TV because of it’s increased availability (repeated priming) then construct beliefs about the world from that

Question 4

Describe the mental models approach

Answer 4

TV stories provide situation models which we create and store to be used to interpret new situations

Question 5

Stereotype

Answer 5

A standardized mental picture of a group that represents an oversimplification

Question 6

What are three characteristics of stereotypes?

Answer 6

1. useful generalizations to organize info
2. not inherently evil
3. Can be dangerous when they oversimplify or distort a group in a dysfunctional direction

Question 7

Clark’s four-stage progression of minority representation

Answer 7

1. Non-recognition
2. Ridicule
3. Regulation - “protectors of existing order”
4. Respect - full range of roles

Question 8

What is true about minority representations today?

Answer 8

African Americans are overrepresented
More minorities in news since 1970 but criminals overestimated
Black and Asian-Americans appear more in advertising
Public TV recognize for sensitivity to human issues

Question 9

Message system analysis - cultural indicators project

Answer 9

investigates images in media content

Question 10

cultivation analysis - cultural indicators project

Answer 10

compares social perceptions of heavy and light viewers

Question 11

institutional process analysis - cultural indicators project

Answer 11

examines the production, management, and distribution of media messages