Chapters 4&5

Question 1

Social Cognitive Theory

Answer 1

a framework to analyze cognition and the behavior it produces. Direct result of social learning theory.

Question 2

Social Learning Theory

Answer 2

Learned behavior, specifically behavior learned from media

Question 3

How does triadic reciprocal causation relate to social cognitive theory?

Answer 3

shows the indeterminacy of behavior, environmental factors, and personal factors to describe learned behaviors

Question 4

What four distinctly human traits is social cognitive theory based on?

Answer 4

1. symbolizing capacity
2. self-regulatory capacity
3. self-reflective capacity
4. Vicarious capacity (learn without direct experience)

Question 5

What are the self-reflective modes of social cognitive theory?

Answer 5

1. Logical Mode
2. Enactive Mode
3. Social Mode
4. Vicarious Mode

Question 6

Describe the logical mode of social cognitive theory

Answer 6

describes self-reflection verified by logical deduction

Question 7

Describe the enactive mode of social cognitive theory

Answer 7

describes self-reflection verified by assessing consistency between perception and one’s own experience

Question 8

Describe the social mode of social cognitive theory

Answer 8

describes self-reflection verified by thoughts based on comparison with other’s beliefs

Question 9

Describe the vicarious mode of social cognitive theory

Answer 9

describes self-reflection verified by observing the experience of others and their outcomes

Question 10

What is modeling?

Answer 10

the reenactment of observed behavior

Question 11

What are the four processes of modeling?

Answer 11

1. Attention
2. Retention
3. Motor reproduction
4. Motivation driven by positive outcomes (indirect or direct) and internal values

Question 12

What is priming?

Answer 12

when media activates related thoughts stored in our mind and makes them more accessible.

Question 13

What are the three main models of priming?

Answer 13

1. The storage bin model
2. The storage battery model
3. The synapse view model

Question 14

Describe the storage bin model of priming

Answer 14

postulates recently primed concepts are the strongest

Question 15

Describe the storage battery model of priming

Answer 15

emphasizes frequently primed events

Question 16

Describe the synapse view model of priming

Answer 16

explains how time determines when recently primed concepts emerge as more important, i.e. for a short time, a recent prime is more important

Question 17

What are the conceptual roots of priming?

Answer 17

cognitive neoassociation and mental models

Question 18

What is cognitive neoassociation?

Answer 18

describes a network of semantically related thoughts and feelings (ice cream and happy) and how the brain stores memories, thoughts, and scripts together. Stimuli trigger a chain of mental activation.

Question 19

What are mental models?

Answer 19

dynamic mental representations of an object, event, or situation. They are time-bound but can exist longer than neoassociation models.