Chapters 4&5 Flashcards
Social Cognitive Theory
a framework to analyze cognition and the behavior it produces. Direct result of social learning theory.
Social Learning Theory
Learned behavior, specifically behavior learned from media
How does triadic reciprocal causation relate to social cognitive theory?
shows the indeterminacy of behavior, environmental factors, and personal factors to describe learned behaviors
What four distinctly human traits is social cognitive theory based on?
- symbolizing capacity
- self-regulatory capacity
- self-reflective capacity
- Vicarious capacity (learn without direct experience)
What are the self-reflective modes of social cognitive theory?
- Logical Mode
- Enactive Mode
- Social Mode
- Vicarious Mode
Describe the logical mode of social cognitive theory
describes self-reflection verified by logical deduction
Describe the enactive mode of social cognitive theory
describes self-reflection verified by assessing consistency between perception and one’s own experience
Describe the social mode of social cognitive theory
describes self-reflection verified by thoughts based on comparison with other’s beliefs
Describe the vicarious mode of social cognitive theory
describes self-reflection verified by observing the experience of others and their outcomes
What is modeling?
the reenactment of observed behavior
What are the four processes of modeling?
- Attention
- Retention
- Motor reproduction
- Motivation driven by positive outcomes (indirect or direct) and internal values
What is priming?
when media activates related thoughts stored in our mind and makes them more accessible.
What are the three main models of priming?
- The storage bin model
- The storage battery model
- The synapse view model
Describe the storage bin model of priming
postulates recently primed concepts are the strongest
Describe the storage battery model of priming
emphasizes frequently primed events
Describe the synapse view model of priming
explains how time determines when recently primed concepts emerge as more important, i.e. for a short time, a recent prime is more important
What are the conceptual roots of priming?
cognitive neoassociation and mental models
What is cognitive neoassociation?
describes a network of semantically related thoughts and feelings (ice cream and happy) and how the brain stores memories, thoughts, and scripts together. Stimuli trigger a chain of mental activation.
What are mental models?
dynamic mental representations of an object, event, or situation. They are time-bound but can exist longer than neoassociation models.
