Designing Observations - 13/11/23 Flashcards
What are the two option for designing observations?
1) Unstructured Observations
2) Structured Observations
What happens in unstructured observations?
[3]
- When the researcher is writing down everything they see
- Appropriate to do when observation is small scale with few participants
- Produce qualititative data
When is unstructured observations appropriate to do? (2)
When observations is:
1. -Small-scale
2. Few participants
What kind of data does unstructured observations produce?
They produce qualitative data
What’s a negative of unstructured observations?
[2]
1) It’s more difficult to analyse
2) Observer bias - It’s more prone to bias as researchers may only record behaviour that “catch their eye” and these may not be the most important or useful
What’s the positive of unstructured observations?
More richer and in depth data
What is structure observations?
[3]
- When there’s too much going on for the researcher to record everything
- allows researcher to quantify their observations
- produce quantitative data
What does structured observations allow the researcher to do and what’s a positive of this?
It allows a researcher to quantify their observations and this means it’s straightforward to analyse
What kind of data does structured observations produce?
Numerical/quantitative data
What’s a positive of structured observations?
1) Easier since systematic
2) Quantitative data is easier to analyse and compare with other data
3) Less risk of observer bias
What is observer’s bias?
- When an observer’s expectations impact what they see or hear
- reduces validity of observations
What kind of design is more likely to be affected by observer’s bias?
Unstructured design is more likely to be affected by observer bias because they may only write certain cases
What is target behaviour?
[2]
- The behaviour that is the main focus of observation
- It must be cleraly defined before an observation
The target population must be clearly _______ before an observation
defined
What is behavioural categories?
A pre-determined list of target behaviours and sampling methods that’s been operationalised