Design

Question 1

What is a persona and why use them?

Answer 1

what is:

• a fictional person created to aid the design processes
• they model prototypical users
• created by synthesising data from surveys or interviews

pros:

• puts a human face on an otherwise faceless customer
• benefits of features can be directly related to personas, e.g. “Greg likes this but Sarah doesn’t”
• teams shares a consistent understanding of the target demographic

Question 2

What are 3 steps in the design process?

Answer 2

Analysis
- gather requirements
- market research
- design brief
Iteration
- design
- prototype
- evaluate and critique
Implementation

Question 3

What is participatory design?

Answer 3

what is:
a method of design that involves the end users in the design process

pros:
- allows end users can influence design
- can get more accurate information about the system’s tasks
- user has agency in design so has confidence in final product

cons:

• lengthy therefore costly
• users not involved in the process may be antagonistic
• designers may have to compromise for incompetent users

Question 4

what is fidelity?

Answer 4

a prototype has two types of fidelity: visual and functional
visual refers to how much the protoype looks like a final product
function refers to how much the prototype acts like a final product, in terms of interactions with the user

Question 5

when might you use a top right prototype?

Answer 5

Evaluating the usability of proposed UX designs for an existing system
Performing usability tests with non-savvy user groups

Question 6

how is a high functional prototype useful?

Answer 6

People like shiny things that move.
people get confidence
can get an idea of the ease of use

Question 7

how is a high visual prototype useful?

Answer 7

Well, because how something looks can have a huge impact on how easy it
is to use. A high visual and low functional fidelity prototype allows you to test that with users.