Descriptive Research Methods Flashcards
Qualitative methods
Psychological reality is socially constructed
Psychological knowledge is constructed through investigative practices
Psychological research seeks an understanding of people’s subjective experience
Psychological research is value laden
Qualitative interview
Inquiring about the meaning of people’s subjective experiences through engaging them in dialogue
Reasons for qualitative interviews
Find out
people’s feelings thoughts and intentions
How people organize their experience of the world and the meanings they attach to it
Behaviors that took place at a previous point in time
Situations that preclude the presence of an observer
Unstructured interviews
The interviewer engages the respondent in an open ended conversational dialogue
Semi structured interviews
The interviewer engages in directed conversation with the respondent according to a structured interview guide.
Biographical questions
Questions concerning simple descriptive or demographic info about respondents
Grand tour questions
Substantive questions concerning the main topic of the research
Grand tour questions the rule of w
Who what when where why how
Floating prompts
Spontaneous unplanned communicative gestures directing the respondent to elaborate
Eyebrow flash or repetition of key term
Planned prompts
Pre arranged communicative gestures directing the respondent to elaborate Contrast prompts Category questions Exceptional incidents Auto driving Hypothetical Summary questions
Interview procedure
Opening, question development
Critical listening- key terms conversational dodges implications and assumptions
Focus groups
Small group discussion of a given topic as moderated by a facilitator
Group interviews
The interviewer systematically questions several individuals simultaneously according to a structured semistructured or unstructured format
Functions of focus groups (4)
Gather info
Generate insight
Explore decision making
Encourage group interaction
Types of focus groups (3)
Traditional focus group
Brainstorming groups
Delphi groups