Demand Flashcards

1
Q

Definition of demand

A

Demand is the amount of a product that consumers are willing and able to purchase at any given price.

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2
Q

basic law of demand

A

Demand is inversely proportional to change in price.

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3
Q

Demand curve

A

Check book

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4
Q

ceteris paribus

A

Everything remains the same

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5
Q

Movement / shift in the demand curve

A

Movement: when there’s a change in price and demand goes up or down the demand curve.

Shift: When there’s a change in something other than price, and the demand increases. Another line drawn.

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6
Q

Income / substitute effect

A

Income effect: Demand changes because income changes.

Substitute effect: When demand of a product changes because of a product that can replace it.

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7
Q

Complementary goods

A

goods that are purchased together because they are consumed together.

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8
Q

Inferior goods

A

goods for which demand will fall if income
rises or rise fi income falls.

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9
Q

Normal goods

A

goods for which demand will rise if income rises or fall if income falls.

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10
Q

Substitute goods

A

goods that can be bought as an alternative to others, but perform the same function.

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11
Q

Factors leading to a change in demand

A

○ Price
○ Prices of substitutions
○ Prices of complements
○ Changes in consumer incomes
○ Fashion, tastes and preference
○ Marketing, advertising and branding
○ Demographics: age, gender, geographical distribution.
○ External shocks: competition, government, economic climate, social
and environmental factors
○ Seasonality

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