decision making: uncertainty and risks Flashcards
heuristic
mental shortcut or rule of thumb that can be used to get a quick and mostly accurate response in some situations but may lead to errors in others
bias
deviations from rationality (errors) that are caused by using heuristics
what are the three categories of biases
- biases that affect how we interpret information
- biases that affect how we judge frequency (how often something happens)
- biases that affect how we make predictions
availability heuristic
estimate the probability of an event based on the ease at which it can be brought to mind
leads us to overestimate the probability of events based on how salient they are in our minds
representativeness heuristic
tend to make inferences on the basis that small samples represent the larger population they were drawn from
- related to stereotypes, schemas, and other pre existing knowledge structures
- basing judgements of group membership based on similarity
base rate neglect
when you fail to use information about the prior probability of an event to judge the likelihood of an event
conjunction fallacy
false belief that the conjunction of two conditions is more likely than either single condition
anchoring and adjust heuristic
judgements are too heavily influenced by initial values
people start off with one value and adjust accordingly from there
regression to the mean
when a process is somewhat random (i.e. weak correlation), extreme values will be closer to the mean (i.e. less extreme) when measured a second time
illusionary correlations
people tend to see causal relationships when there are none
related to our understanding of the roles of reward and punishment on learning
bounded rationality
idea that there is a limitation to our cognitive capacity caused by both environmental constraints and individual constraints
satisficing
people are satisficers: look for solutions that are “good enough”
ecological rationality
see heuristics not as a “good enough” approach, but as the optimal approach
given the right environment, a heuristic can be better than optimization or other complex strategies - better than more deliberate strategies
when does regression towards the mean happen
where there is not a perfect correlation
why do we use heuristics
because we are boundedly rational
why does the conjunction fallacy arise
because people use the representativeness heuristic
perceptual decision making
objective (externally defined) criterion for making your choice
value based decision making
subjective (internally defined) criterion) for making your choice - depends on motivational state and goal
ie. what do I want for dinner?
risk
taking an action despite the outcome being uncertain
specific to value based decision making
ambiguity
can be defined when you have incomplete information about the consequences
extremes in risk taking
stagnant living or addiction and impulsivity
how can we frame risks
as gains or losses