Decision making and reasoning Flashcards
Erroneous reasoning - in judgement and reasoning:
fallacy
The goal of human action is to seek pleasure and avoid pain:
subjective expected utility theory
According to subjective expected utility theory, the goal of human action is to?
Seek to maximise pleasure (positive utility) and minimise pain (negative utility)
A calculation based on the individual’s judged weightings of utility (value), rather than on objective criteria:
subjective utility
A calculation based on the individual’s estimates of likelihood, rather than on objective statistical computations:
subjective probability
Mental shortcuts that lighten the cognitive load of making decisions:
heuristics
Rational, but within limits:
bounded rationality
Consider options one by one, and then select an option as soon as one that is satisfactory or just good enough to meet our minimum level of acceptability:
satisficing
We eliminate alternatives by focusing on aspects of each alternative, one at a time:
elimination by aspect
the prevalence of an event or characteristic within its population of events or characteristics:
base rate
Make judgements on the basis of how easily we can call to mind what we perceive as relevant instances of a phenomenon:
availability heuristic
People adjust their evaluations of things by means of certain reference points called end-anchors:
anchoring
A heuristic related to availability:
anchoring-and-adjustment heuristic
the way that the options are presented influences the selection of an option:
framing
Used to select from among choices or to evaluate opportunities:
judgement and decision making