Data Management Level 3 Flashcards
What is your first example?
Market IQ
Market IQ
What is Market IQ?
Market IQ
Market IQ is an internal database software which we use to enter our comparable evidence into as a company
Is market IQ a secure system?
Market IQ
Yes - you can set access permissions when inputting data
How did you source your data?
Market IQ
- Calling agents
- Internal databases
- External databases
How did you verify your data?
Market IQ
- Triangulation and crosschecking
Whats the difference between sensitive data and confidential data?
Market IQ
The key difference is that sensitive info is protected due to its nature and potential harm form unauthorized access while confi info is protected to maintain a competitive edge
How was the Leisure investment market at the time?
Market IQ
Transactional activity was picking up but there was a clear pricing softening with benchmark yields pushing outwards
What was your second example?
Care home demographic analysis
Care home demographic analysis
How did you know Experian data was accurate?
Care home demographic analysis
- Experian are a trusted source with a large data quality team and exceptional systems in place to ensure and improive accuracy.
- Any data used from them I source to the client and enusre a CBRE disclaimer
What was your advice to the client?
Care home demographic analysis
given the affluent demographic coupled with the growing ageing population, South Brent had a strong target market for care home residents and therefore there would be demand for a care home.
What does Social Grade ‘AB’ mean?
Care home demographic analysis
The grades are based on the occupation of the chief income earner in a household.
Grades A and B represent the higher socio-economic groups, often associated with higher income levels and greater purchasing power
What location were you looking in?
Care home demographic analysis
5 miles radius of South Brent - target site
Was Experian data free to share?
I cant directly share reports but i am able to quote it and use it to inform my decision making and adivce to my client
