data collection methods Flashcards
measurement error
difference between what actually exists adn was is measured
random error
measurements vary randomly; Ex: data collection is inconsistent
strategies to decrease random error
taking repeated measurements, large sample size, and controlling extraneous variables
systematic error
measurement are incorrect and follow a pattern; Ex: equipment issues
strategies to decrease systematic error
routinely calibrating equipment, used controls, warming up instruments, comparing values against standards
observation
used to collect data about behavior in natural or laboratory settings
unstructured observation
participant observations, field notes and anecdotes
structures observation
information given in advance to data collector about specific behaviors should be observed
role of observer
concealment, intervention, participant
advantages of observation
not costly, collecting data in real time, objective, less work for participants
disadvantages of observation
time consuming, Hawthorne effect
self-report
subjects respond directly to interview or questionnaire
social desirability
subjects may respond in a way they believe is favorable
respondent burden
may result in incomplete or incorrect data
open ended questions
allow more varied responses