data analysis Flashcards
descriptive statistics
describe and summarize data; includes measures of central tendency
inferential statistics
estimate how reliably data can be used to predict relationships; used to answer the research question and determine generalizability
nominal (categorical)
categories or yes or no; labels
ordinal
rank order, no absolute zero, no meaning
Ex: president, provost, dean, etc.
interval
ranking on a scale with equal intervals between numbers, has meaning, no absolute zero
ratio
ranking on a scale with equal intervals and absolute zero
purpose of inferential statistics
estimate how well the sample reflects the population, test hypothesis, tell you about the relationship
type 1 error
researcher rejects the null when it is actually true; false positive
type 2 error
researcher accepts the null hypothesis when it is actually false; false negative