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A-Level Research Methods Year 12 > data analysis: types of data > Flashcards

data analysis: types of data Flashcards

1
Q

qualitative data

A

expressed in words and non-numerical (INTERVIEW TRANSCRIPT)

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2
Q

quantitative data

A

expressed numerically (MEMORY EXPERIMENT)

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3
Q

strengths and weaknesses of qualitative data

A

richer in detail and greater external validity
difficult to analyse

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4
Q

strengths and weaknesses of quantitative data

A

easier to analyse and identify patterns
lower external validity

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5
Q
A
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A-Level Research Methods Year 12 (12 decks)

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