Data analysis Flashcards

1
Q

What is the age that we currently live in often called

A

The Information Age

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2
Q

What is one of the most important skills required in a business

A

The ability to understand and interpret various types of data -n to be able to select relevant data and ignore irrelevant data

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3
Q

Where is data published

A

1 newspapers
2 company websites
3 government website

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4
Q

How is data presented

A

1 bar charts
2 histograms
3 line graphs
4 pie chart

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5
Q

Describe a pie chart

A

1 a circular chart
Split into sections to show values of a category

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6
Q

What are the advantages of pie charts

A

1 good visual representation which shows relaxation size of a whole part which can make the different categories easier to compare than a table
2 give an overall picture of what is being presented

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7
Q

What can pie charts be used for

A

To show market income, market share for a product or sales revenue for an individual item in a line
2 they can help businesses make decisions based on the sales revenue eg if sales of mushroom pizza has fewer sales they may consider withdrawing this product or promoting it more

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8
Q

What are the disadvantages of pie charts

A

1 they only give an overall picture and not a detailed information
2 not effective in showing increase or decrease of promotions over time as trends are not shown and data can not be extrapolated.
3 they don’t show causal relationships such a impact of advertising on revenue.

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9
Q

Describe bar graphs

A

1 a visual way to present data
2data is grouped into categories using rectangular bars with the height of the bar representing th frequency of the category
3 bars can be vertical or horizontal
4 one axis shows the categories being compared and the other axis shows the frequency

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10
Q

What are the advantages of bar charts

A

1 data is presented in a clear format
2 they ar useful to summarize a large amount of data in a visual format
3 key values can be highlighted quickly

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11
Q

What are the disadvantages of bar charts n

A

1 they can over simplify data which then needs further explanation to give an accurate analysis
2 data can be manipulated to show false results and patterns

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12
Q

How do histograms differ from bar charts

A

1 They show quantitative data , bar charts show categorical data
2 data in a histogram is continuous so there are no gaps between bars which represent the different intervals
3 the area of each bar on a histogram is proportional to the frequency of each interval in a bar chart the height f the bar indicates the frequency
4 both the x and y axis on a histogram have a scale on a bar chart only the x axis has y axis has a numerical scal

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13
Q

What is the main advantage of using a histogram

A

1 it can show the shape of the distribution for a large set of data
2good way to display data which has chronological categories or numerical groupings.
3 they can help to depict large differences in shape or symmetry of the data collected

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14
Q

What are the weaknesses of histograms

A

1 they can not be used to extract values as data is grouped in intervals
2 effective use of data decreases when the range of the data is to wide - data is less meaningful if groups are to large

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15
Q

What are line graphs used for

A

To compare 2 variable
X axis represents a continuous variable (time)
Y axis represents second variable (quantity or value)

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16
Q

What is the advantage of a line graph

A

Can present a number of different categories on one graph - a range of data can be presented to an audience

17
Q

How can maps be useful to a business

A

1 presents information visually
2 a business may need information if relocating about driest areas in UK or where there is a dense
population
3 can use a map in a presentation to show global sales

18
Q

When are index numbers useful

A

1 they make numerical information easier to understand and
2 can show changes over time so that data can be compared because it standardizes data over time

19
Q

How do you calculate the index number for any period of time

A

Value in period/value in base period
X100

20
Q

When are index numbers most commonly used

A

For economic analysis eg

21
Q

What is an advantage of using index numbers

A

You can compare changes over time and make the value of these changes clear eg measuring changing prices comparing prices levels in current year (index figure) compared to price levels in the previous year (previous years index figures) This gives the rate of price increase - inflation - can use this to indicate how much prices should change by