Data Flashcards
What is meant by qualitative data?
AO1
-expressed in words
-may take the form a written description of toughts, feelings and opinions of ppt
-e.g notes recorded within an interview
-QUALITATIVE METHODS ARE CONCERNED WITH INTERPRETATION LANG
Strength AO3
Qualitative data
-rich detail nd depth
-allow ppt develop toughts nd feelings in given subject
-provides greater understanding of behaviour
WHEREAS
-lacks depth nd meaning
-only numerical
Weakness AO3
Qualitative data
Harder to analyse
-difficult to summarise statistically
-may be potential bias=as research analysis based on their own subjective interpretation of data
Whereas
Quantitative data can be analysed statistically which makes it easier
Quantitative data AO1
-expressed numerically
-gained from scores in experiments
-e.g n of words recalled
- or n of sec takes to complete task
- or from self report method
-use of closed questions
-analysed statistically
-easily converted into graphs, etc
AO3 strength
Quantitative data
P-simple to analyse
E-allows comparison to drawn between groups of data nd patterns and trends to be established
E-means easier to make conclusions about behaviour
-whereas= qualitative is wordy nd diff to stat summarise nd therefore hard to identify
AO3 weakness
Quantitative data
P-lacks depth nd meaning to b esp when complex
E-prevents ppt to develop toughts feelings
E-therefore may lack vital detail which reduces internal val
L-whereas quali rich in detail nd prove greater understanding of human b
Type of quantitative data
Nominal= put in categories
Ordinal= ranking, gaps not equal
Interval= standard scale e.g time in sec, temp in C
Primary data
-first hand from ppt
-spec to aim of the study
-gathered by conducting an exp, questionnaire, interview or obs
Primary data
AO3 strength
-first hand from ppt spec for the aim of research
-allows r to spec target the info they require nd organise in way suits them nd aim
-inc internal val
-whereas sec data might not meet direct need
Primary data
AO3 weakness
-involves time nd effort obtain data as well as analyse findings
-whereas sec data easily accessed nd require minimal effort reducing time
Secondary data
AO1
-previously been collected by third party
-not specifically for aim of the study
-e.g pre existing data such as gov statistics
Secondary data
Strengths AO3
-easily accessed nd require minimal effort to obtain
-might find info that wants to find already exists
-no need to collect primary data
-whereas primary data requires effort nd time
Secondary data AO3
Weakness
-poor quality or inaccuracy
-may appear to be valuable at first but could be outdated or incomplete might not meet direct needs of r
-whereas primary collected first hand from ppt nd spec for the aim of the research
-inc interval val
