D. Management Concepts Flashcards
1
Q
Management concepts are philosophies about how an organization views its ____, and the delivery of _____ or _____.
A
Customers, products, services
2
Q
The 4 characteristics of Service Marketing include:
A
Intangibility, Perishability, Heterogenicity, and Inseparability
3
Q
Unable to be touched or grasped; not having a physical presence (Services are mostly _______).
A
Intangible
4
Q
Cannot be saved, stored, reused
A
Perishable
5
Q
Uniqueness of service offered
A
Heterogenicity
6
Q
Difficulty in separating service from service provider
A
Inseparability
7
Q
The degree to which we achieve our objectives
A
Effectiveness
8
Q
The minimization of resources expended to achieve the objectives
A
Efficiency
