Customer engangement through omnichannel retailing

Question 1

Omnichannel retailing

Answer 1

Refers to retailing that involves a synergetic integration of
channels for the purpose of creating a unified brand experience for customers, regardless of the channel or stage they are in during the purchasing process.

Question 2

Customer engangement

Answer 2

Refers to the level of a customer’s or prospective customer’s interactions and connections with a brand’s or firm’s offerings and/or activities. Three dimensions:
1. Conscious attention
2. Enthused participation
3. Social connection