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EBC 2063

This class was created by Brainscape user Julian Lopez-Acosta. Visit their profile to learn more about the creator.

By: Julian Lopez-Acosta
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Decks in this class (19)

Chapter 1
4 first marketing principles,
Marketing decisions for each prin...,
Customer heterogeneity
10  cards
Chapter 2
Customer heterogeneity,
How to manage customer heterogeneity,
Stp approach
4  cards
Rediscovering Market Segmentation
Nondemographic traits
1  cards
Customer Value Propositions in Business Markets
3 value propositions,
All benefits drawbacks,
Favourable points of difference d...
4  cards
Chapter 3
All customers change,
Sources of customer dynamics,
Customer learning effect
7  cards
Chapter 7
Relationship marketing rm,
Customer relationship management crm,
Relationship equity
6  cards
Challenges in manging customer relationships in today’s world
Pillars of crm,
Key insights that changed the way...
2  cards
The Customer Pyramid: Creating and Serving Profitable Customers
Customer pyramid,
80 20 rule,
4 levels
5  cards
Chapter 5
Integrated marketing communications,
Imc formats
2  cards
How to stop customers from fixating on price
Strategies
1  cards
Elements of strategic social media marketing: A holistic framework
Social media marketing scope,
Smm scope defenders vs explorers,
Smm culture conservatism vs moder...
7  cards
IMC review
Points of theoretical intersection,
Imc outcome,
Integration scope
9  cards
Chapter 6
Offering,
Innovation,
Innovation radar
12  cards
Competing in the Age of Omnichannel Retailing
How is technology changing the re...,
Strategies for omnichannel retailing
2  cards
First-Mover Advantage
First movers,
How to become first mover,
First mover advantage
3  cards
Customer engangement through omnichannel retailing
Omnichannel retailing,
Customer engangement
2  cards
Chapter 4
Sca,
Good sca meets 3 criteria,
Sources of sca bor
5  cards
Transient Advantage
Transient advantage,
Ca lifecycle,
Misconceptions traps
4  cards
Customer loyalty is overrated
Value propositions,
Cumulative advantage,
4 rules of cumulative advantage
3  cards

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EBC 2063

  • Class purpose General learning

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