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EBC 2063 > Chapter 5 > Flashcards

Chapter 5 Flashcards

1
Q

Integrated marketing communications

A

Refers to the process of designing and delivering marketing messages to customers while ensuring that they are relevant and consistent over time and channels.

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2
Q

IMC formats

A
  1. Advertising
  2. Sales promotion
  3. PR
  4. Events and experiental marketing
  5. Direct and interactive marketing
  6. WOM
  7. Personal selling
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EBC 2063 (19 decks)

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