Culture and Gender Flashcards
What is ethnocentricism?
Ignoring differences between cultures
(Applies results from one culture to the rest)
What is androcentricism?
Only males
What is beta bias?
Ignore differences between men and women
What is gynocentricism?
Only females
What is alpha bias?
Exaggerate differences between men and women
What is emic?
Only in one culture or you study your own culture
What is etic?
Universal or study multiple cultures
What is imposed etic?
You think something is universal but it is not
Individualistic culture
Not bound by what the group dictates
Collectivist culture
Well-being of group defines the success and well-being of individual
How is Sherif etic?
Turkish studying in USA so will have interpreted findings with a more varied understanding of cultural differences
OTOH: interpreted findings with an individualistic outlook so may be ethnocentric and eurocentric
Why does Sherif have alpha bias?
Used male focused tasks in his study e.g. tug of war/competiton for pen knives
How does Sherif emphasise a individualistic culture?
USA tasks e.g. baseball, summer camp
Social
Milgram
Ethnocentric: Americans
Not universal: shocking people
Cohrs
Ethnocentric: Germany
We study culture in prejudice and obedience (and gender)
e.g. Sheridan and King, Kaplowitz and Al-Zahrani
How is Baddeley ethnocentric?
Only UK