Cultural homogenisation

Question 1

Cultural homogenisation:

Answer 1

Developed world has the greatest use of the internet.
This is reflected in the fact that the majority of information on the internet is written in English
Online ideas are driven by an English speaking, western perspective

Question 2

Effect of cultural homogenisation:

Answer 2

Influences western culture globally:
- Capitalist ideology
- Patriarchal ideology
- Consumerism
- Secular ideas
- Increased individualism

Question 3

Evidence for cultural homogenisation:

Answer 3

• Computer software isn’t localised therefor programs such as Microsoft word are westernised
• Advertising generated by the west is broadcast globally which spreads western ideas about what is desirable and acceptable
• E.g. Western sporting events get greater exposure from western companies which afford bigger advertising budgets