cultural diffusion and positive impacts

Question 1

cultural diffusion

Answer 1

the spread of one culture to another by various means

Question 2

what has increased cultural diffusion

Answer 2

globalisation, causing cultural homogenisation

Question 3

examples of cultural flows

Answer 3

-language, media, tourism

Question 4

westernisation

Answer 4

USA, UK, etc, most powerful brands are western and influencing other cultures

Question 5

influence of TNCs on cultural diffusion

Answer 5

-disperse goods and shape common culture
-some goods are uniform and bring change to places e.g. nike and apple

Question 6

evaluation of TNCs on cultural diffusion

Answer 6

-glocalisation
-products reflect local cultures and dont push western ideas
-degree of westernisation in consumer trends

Question 7

global media influence on cultural diffusion

Answer 7

-wide range of examples that export products and in turn influence e.g. disney or halloween

Question 8

evaluation of global media on cultural diffusion

Answer 8

-US and british culture still dominates through platforms
-media is increasingly coming from range of nations

Question 9

influence of migration and tourism on cultural diffusion

Answer 9

-migration brings economic and cultural changes to places
-tourism introduces cultural change today

Question 10

evaluation of migration on cultural diffusion

Answer 10

-brings change to host nation both positive and negative

Question 11

cultural traits

Answer 11

-culture can be broken down into individual component parts e.g. language which are called cultural traits

Question 12

cultural impearialism

Answer 12

-practice of promoting culture/ language of one nation in another e.g. americanisation powerful to small nations

Question 13

soft power

Answer 13

persuading people rather than forcing e.g. USAs soft power is hollywood

Question 14

nutrition transition

Answer 14

-when nation moves from diet rich in vegitables to one that is higher in meat/ fast foods
“symbolise wealthier westernised died”

Question 15

real life effects of nutrition transition

Answer 15

-300 million tons of plastic waste produced every year and significant proporition comes from packaging
-14.5% of all human included emissions are high demand for livestock

Question 16

hyper-globalisers

Answer 16

view= globalisation is sucessfull, world move towards homogeneous cultures
evidence= TNC marketing strategies create similar consumer demand across cultures

Question 17

transformationalists

Answer 17

view: cultures are dynamic in their response to globalisation, different cultures react differently
evidence: rap music emerged from USA but developed culturally distinct varients

Question 18

sceptics

Answer 18

-globalisation is profound in core global economies and reflects interdependance however beyond this are maerginalisation of cultural
evidence: rise of china, india and iran limiting dominance of western cultures

Question 19

Impacts and examples of TNCs

Answer 19

-Mcdonalds- western fast food culture become popular
-loose traditional customs, negative impact on health

Question 20

impact and examples of global media corporations

Answer 20

-such as CNN, BBC and netflix distribute and produce content that reflects western values
-local traditions or art forms overshadowed by western media, loss of cultural diversity

Question 21

impact and examples of tourism and migration

Answer 21

-bring people from different cultures together
-e.g. tourism in thailand influence local customs and busineses
-migration to europe or NA, introduce cultural practices
-fosters multiculturalism but can cause clash of culture

Question 22

impacts and examples of westernisation of global culture

Answer 22

-english as global language
-western music, fashion, technology- K-pop intergration of western pop elements

Question 23

whats westernised global culture

Answer 23

-increasing dominance of western (American/ european) cultural practices, values and institutions