Creative Process Flashcards
Brief
Meet with your client. Define what is wanting to be accomplished with the design. Learn about the business needs and marketing goals.
Research
Gathering information about the company/client, what they do, past designs. Also, gathering information about the clients competitors and the client’s target audience.
Brainstorming
The formation of ideas or concepts, also known as ideation. Brainstorm based on the client’s business needs, the target audience and making a design unique from the business’s competitors.
Thumbnails
Reduced-size versions of designs that give designers the ability to narrow out the mediocre designs quickly while building on concepts of good design.
Rough
After creating a variety of thumbnails, a rough is created by choosing the best thumbnail and creating a larger more defined version of it.
Design
After a rough is completed and revisions made with the client, the design can be created!
Revisions
A back and forth process with clients on edits, revisions and final approval of copy and imagery used.
Production
Finalizing details in piece, making all images high-res, confirming correct color space, prepping for delivery to vendor.
Delivery
Managing all aspects of on-time delivery of final work for output. Dealing with vendor estimates, time-lines, prepping and uploading files.
Follow-up
Review goals versus outcomes and overall client satisfaction of end result. Analysis and recommendations provided for followup actions on campaign.
What are the 3 phases of production?
Pre-production, production, post-production
What is the best way to obtain information from a client?
Interview the client
A formal research method
Survey
What’s a good way to verify the accuracy of information from research?
Have the client review it
What should you look for when editing a piece?
- Proper grammar and sentence structure
- Proper use of Elements & Principles
- An intentional eye flow
What are three important questions when researching for a design?
- Who is your target market?
- Who are the competitors?
- What is the industry like as a whole?
What is the best way to develop multiple design ideas?
Thumbnails
What is the most critical component of a product revision?
Client feedback
What is a critical component when an item needs a large scale revision?
Brainstorming
What is the biggest factor that slows down work production?
Employee absences
What’s involved in the pre-production phase?
Research, thumbnails and roughs
What’s involved in the production phase?
Design, revision and production
What’s involved in the post-production phase?
File packing, file delivery and follow-up
