Completer Test 1 Flashcards
Practice for the Graphic Design Completer Test
1
Q
On an anchor point, what are the handles used for?
A
Adjusting the line’s curve
2
Q
What key can a designer hold down in order maintain proportions on an object in Illustrator?
A
Shift
3
Q
When a design uses a rectangular shape to cut out a smaller image of a larger photograph.
A
Crop
4
Q
What is the act of spreading letters apart so there is more space in between characters?
A
Kerning
5
Q
What is the increase of space between horizontal rows of type called?
A
Leading
6
Q
How many points are in an inch?
A
72
7
Q
A company with a long name may choose to abbreviate their name by using this type of mark:
A
Lettermark
8
Q
What is a lettermark?
A
A logo that relies on the letters of the brand
9
Q
Which file type is best suited for logo design?
A
Vector
10
Q
What is the first step in creating a design?
A
Research
11
Q
What is a good question to ask yourself while researching?
A
Who is the target market?
Who are the competitors?
What is the industry like as a whole?
12
Q
Which of these is not a consideration when targeting a specific audience?
A
Personal taste
13
Q
This type of printing uses a screen to transfer images onto a substrate (tshirt, poster, etc).
A
Screen Printing
14
Q
What is the best way to develop multiple design ideas?
A
Thumbnails
15
Q
What is the next step after you have created your thumbnail?
A
Roughs
16
Q
What is the term for using someone else’s artwork without permission?
A
Appropriation
17
Q
What is the term used for when designer creates a consistent visual identity for a business
A
Branding
18
Q
In order to ensure consistency of color use, a designer can save sample colors, known as:
A
Swatches
19
Q
When Nike creates a new product for females, that group of athletes is considered to be the:
A
Target Audience
20
Q
What is an example of unity?
A
When a shoe and its box use a matching color scheme
21
Q
Which color mode should be used when creating imagery that is to be used on a webpage?
A
RGB
22
Q
Which color mode should be used when creating an image for output at a commercial printer?
A
CMYK
23
Q
In pixels per inch (PPI), what should resolution be set at for use on the internet?
A
72
24
Q
In dots per inch (DPI), what should resolution be set at for printing a photograph?
A
300
25
What color mode can display only a very limited range of the grey?
Grayscale
26
Product, label and color scheme are all aspects that a designer should consider when creating:
Package Design
27
When a designer of dolls attempts to appeal to young children, they are giving consideration to
Target Audience
28
What is the white space on the outer edges of a design that supports the rest of the design?
Margins
29
What does PPI stand for?
Pixels per inch
30
What does DPI stand for?
Dots per inch
31
This term refers to the line of type that gives the name of the publication
Masthead
32
This term refers to the area found between columns of text in a page layout:
Gutter
33
Area of a page where information such as chapter/section name and page numbers are located:
Footer
34
If you want a photo to go off the edge of a page, this should be set between .125" and .25":
Bleed
35
This term refers to text that goes with a photo/illustration as a title or explanation
Caption
36
What do designers use to kick start the creative process?
Thumbnail sketches
37
What is the most important element of any design?
Craftsmanship
38
What is the importance of maintaining quality documents?
Ease of interpretation by others
39
What is the difference between art and design?
Art is self-expression and design is sending information.
40
What does not apply to design?
Self-expression
41
What determines which elements are most important to least important?
Hierarchy
42
This can be manipulated by use of scale, color, contrast, etc.
Emphasis
43
Something which is visually easy to understand has achieved:
Simplicity
44
What describes the way an eye-flows through a design?
The sequence of movement
45
What are the additive colors?
RGB
46
What are the subtractive colors?
CMYK
47
What is the role of a Graphic Designer?
To persuade, inform and influence
48
What contributes to the success of a media business?
Business plan, marketing plan and financial plan
49
What are several types of media?
Social media, television, newspaper, radio, etc.
50
Who invented the mass printing press?
Gutenberg
51
What is the biggest impact of social media on the media industry?
Rapid change
52
Define: viral media
Media that passes person to person. Typically a popular content.
53
What is the first step in launching a media business?
Business plan
54
What needs to be indicated when requesting a quote for business cards from a printer?
Color, paper stock and quantity
55
What is the name of the program created to protect worker health and safety?
OSHA
56
What does ADA stand for?
Americans with Disability Act
57
Best resources for legal imagery?
Royalty free and personally taken photos
58
What are some consequences for using images without permission?
- Fined by courts
- Damaged reputation
- Loss of work and clients
59
When is copyright established?
At the time of creation
60
What agency establishes copyright?
US Copyright Office
61
What is the benefit of having a copyright?
Explicit ownership
62
What is one way you can use copyrighted images without consequence?
If you're creating a parody
63
What is a benefit of a trademark?
Consistent brand identity
64
What is intellectual property?
A work or invention that is the result of creativity to which one has rights and for which one may apply for a patent, copyright, trademark, etc.
65
What is the difference between parody and inspiration?
Parody is a joke and inspiration is a design that influences your work.
66
What is fair use?
Fair Use is a legally permissible use of copyrighted material for specific purposes.
67
What is public domain?
- Works who's exclusive intellectual property has expired.
- Works who's exclusive intellectual property has been forfeited.
- Works who's exclusive intellectual property has been waived.
68
What is typography?
The arrangement of letterforms
69
What is the best way to obtain information for a project?
Interview the client
70
What are some considerations that you would take into account when practicing verbal and non-verbal communication with a client?
Their culture, background and generation.
71
What skills are exhibited when a person's focus is on the speaker and encouraging continued consideration?
- Active listening
- Active reflection
- Active questioning
72
What is one formal research collection method?
Survey
73
What is a good way to verify the accuracy of information from your research?
Have the client review it
74
An example of a primary source
Interview
75
What would be the best way to reach an audience over 65 years old?
Flyers mailed home
76
What would be the best way to reach an audience of high school students regarding graduation announcements?
Group text
77
What is a factor to consider when determining the proper format for a design piece?
- Target audience
- Where the info will be received
- The client's brand identity
78
What should you look for when editing a design piece?
- Proper grammar and sentence structure
- Proper use of elements and principles
- An intentional eyeflow
79
What application should be used when designing an EBook?
InDesign
80
Which program should be used to design custom illustrations?
Illustrator
81
What is the key command to paste text?
Ctrl + V
82
What is the key command to undo?
Ctrl + Z
83
What is the key command for to select all?
Ctrl + A
84
What is the key command to save?
Ctrl + S
85
Why is creating project folders important?
- Organizes files
| - Accessibility of files
86
What is the importance of taking proper care of your equipment?
Longevity
87
What is an example of intranet?
a private network accessible only to an organization's staff.
88
What are some examples of computer threats?
- Virus
- Phishing
- Hacking
89
Best software to scan an image
Photoshop
90
Best software to manipulate an image
Photoshop
91
Proper resolution for a printed brochure
300 DPI
92
What hardware would you use to capture and transfer a pencil sketch to a computer?
Flatbed scanner
93
What is an SD Card used for?
Data Storage
94
What is the best way to backup a file?
Offsite storage (cloud storage)
95
What is design predominately used for?
Communication
96
Balance, emphasis, movement, unity, contrast and simplicity are examples of what?
Principles
97
Line, shape, space, color, typography and texture are examples of what?
Elements
98
What is used to lighten a color?
Tint
99
What is used to darken a color?
Shade
100
What color mode/gamut is used on a screen?
RGB
101
What color mode/gamut is used for printing?
CMYK
102
What is the most important consideration when developing a color scheme?
Target audience
103
What are two common color combinations that are said to stimulate hunger?
Red and Yellow
104
Which file types can be scaled up without the loss of resolution?
Vector (EPS, AI, PDF, SVG, etc.)
105
What are raster files best suited for?
Image manipulation
106
What is another term for raster?
Bitmap
107
What are vectors made up of?
Lines and anchors (mathematical equations)
108
What are the parts of a design workflow (creative process)?
Research, design, concept and proposal
109
What are several considerations you would think about when targeting a specific audience?
Culture, diversity, moral ethics and demographics
110
What is the best format for a web image?
JPG
111
What file type is uncompressed and unedited?
RAW
112
What file type is black and white?
BMP
113
What is the best application for high gloss coated paper?
Book cover
114
What is the biggest benefit of maximizing space on a design?
Avoid waste
115
What does WYSIWYG stand for?
What you see if what you get
116
What is the best color pallet for a print piece?
PMS
117
What is the standard range for greyscale?
10
118
What is grayscale?
The color mode that is limited to a range of values between black and white
119
What is the best panel to use when manipulating multiple objects on a project?
Layers
120
What creates color in Illustrator?
Fill/Stroke
121
What is the eyedropper tool used for?
Sampling Color
122
What is the purpose of a layer mask?
Non-destructively removes parts of a layer
123
What would be the best size of a document for a 5x7 postcard with a full bleed?
5.25x7.25
124
What is the appropriate alignment for a large picture on the left side and type on the right side of a document?
Align right
125
What is the best format to upload a brochure to the web?
PDF
126
What is the most critical component of a product revision?
Client feedback
127
What is most important when comparing a screen image and a print image?
Adequate lighting
128
What is used to evaluate products for a target market?
Focus group
129
What is a critical component when an item needs a large scale revision?
Brainstorm
130
What term is used for showing a client various types of brochures?
Mock up
131
What is the format used in a professional printed piece?
TIFF
132
What is the step prior to sending a publication to the printer?
Package
133
What should be included when packaging a file?
Instructions, a folder of links, a folder of fonts and the native file
134
What is the main consideration would you have for loading an image to the internet?
Download speed
135
What is checked on a printer proof?
Paper and trim accuracy
136
What is the biggest factor that slows down work production?
Employee absences
137
What is the importance of "dressing for success"?
Creates a good first impression
138
What is an example of an online portfolio?
Behance.com
