Completer Test 1 Flashcards

Practice for the Graphic Design Completer Test

1
Q

On an anchor point, what are the handles used for?

A

Adjusting the line’s curve

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2
Q

What key can a designer hold down in order maintain proportions on an object in Illustrator?

A

Shift

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3
Q

When a design uses a rectangular shape to cut out a smaller image of a larger photograph.

A

Crop

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4
Q

What is the act of spreading letters apart so there is more space in between characters?

A

Kerning

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5
Q

What is the increase of space between horizontal rows of type called?

A

Leading

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6
Q

How many points are in an inch?

A

72

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7
Q

A company with a long name may choose to abbreviate their name by using this type of mark:

A

Lettermark

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8
Q

What is a lettermark?

A

A logo that relies on the letters of the brand

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9
Q

Which file type is best suited for logo design?

A

Vector

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10
Q

What is the first step in creating a design?

A

Research

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11
Q

What is a good question to ask yourself while researching?

A

Who is the target market?
Who are the competitors?
What is the industry like as a whole?

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12
Q

Which of these is not a consideration when targeting a specific audience?

A

Personal taste

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13
Q

This type of printing uses a screen to transfer images onto a substrate (tshirt, poster, etc).

A

Screen Printing

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14
Q

What is the best way to develop multiple design ideas?

A

Thumbnails

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15
Q

What is the next step after you have created your thumbnail?

A

Roughs

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16
Q

What is the term for using someone else’s artwork without permission?

A

Appropriation

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17
Q

What is the term used for when designer creates a consistent visual identity for a business

A

Branding

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18
Q

In order to ensure consistency of color use, a designer can save sample colors, known as:

A

Swatches

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19
Q

When Nike creates a new product for females, that group of athletes is considered to be the:

A

Target Audience

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20
Q

What is an example of unity?

A

When a shoe and its box use a matching color scheme

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21
Q

Which color mode should be used when creating imagery that is to be used on a webpage?

A

RGB

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22
Q

Which color mode should be used when creating an image for output at a commercial printer?

A

CMYK

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23
Q

In pixels per inch (PPI), what should resolution be set at for use on the internet?

A

72

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24
Q

In dots per inch (DPI), what should resolution be set at for printing a photograph?

A

300

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25
Q

What color mode can display only a very limited range of the grey?

A

Grayscale

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26
Q

Product, label and color scheme are all aspects that a designer should consider when creating:

A

Package Design

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27
Q

When a designer of dolls attempts to appeal to young children, they are giving consideration to

A

Target Audience

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28
Q

What is the white space on the outer edges of a design that supports the rest of the design?

A

Margins

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29
Q

What does PPI stand for?

A

Pixels per inch

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30
Q

What does DPI stand for?

A

Dots per inch

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31
Q

This term refers to the line of type that gives the name of the publication

A

Masthead

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32
Q

This term refers to the area found between columns of text in a page layout:

A

Gutter

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33
Q

Area of a page where information such as chapter/section name and page numbers are located:

A

Footer

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34
Q

If you want a photo to go off the edge of a page, this should be set between .125” and .25”:

A

Bleed

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35
Q

This term refers to text that goes with a photo/illustration as a title or explanation

A

Caption

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36
Q

What do designers use to kick start the creative process?

A

Thumbnail sketches

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37
Q

What is the most important element of any design?

A

Craftsmanship

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38
Q

What is the importance of maintaining quality documents?

A

Ease of interpretation by others

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39
Q

What is the difference between art and design?

A

Art is self-expression and design is sending information.

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40
Q

What does not apply to design?

A

Self-expression

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41
Q

What determines which elements are most important to least important?

A

Hierarchy

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42
Q

This can be manipulated by use of scale, color, contrast, etc.

A

Emphasis

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43
Q

Something which is visually easy to understand has achieved:

A

Simplicity

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44
Q

What describes the way an eye-flows through a design?

A

The sequence of movement

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45
Q

What are the additive colors?

A

RGB

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46
Q

What are the subtractive colors?

A

CMYK

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47
Q

What is the role of a Graphic Designer?

A

To persuade, inform and influence

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48
Q

What contributes to the success of a media business?

A

Business plan, marketing plan and financial plan

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49
Q

What are several types of media?

A

Social media, television, newspaper, radio, etc.

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50
Q

Who invented the mass printing press?

A

Gutenberg

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51
Q

What is the biggest impact of social media on the media industry?

A

Rapid change

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52
Q

Define: viral media

A

Media that passes person to person. Typically a popular content.

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53
Q

What is the first step in launching a media business?

A

Business plan

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54
Q

What needs to be indicated when requesting a quote for business cards from a printer?

A

Color, paper stock and quantity

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55
Q

What is the name of the program created to protect worker health and safety?

A

OSHA

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56
Q

What does ADA stand for?

A

Americans with Disability Act

57
Q

Best resources for legal imagery?

A

Royalty free and personally taken photos

58
Q

What are some consequences for using images without permission?

A
  • Fined by courts
  • Damaged reputation
  • Loss of work and clients
59
Q

When is copyright established?

A

At the time of creation

60
Q

What agency establishes copyright?

A

US Copyright Office

61
Q

What is the benefit of having a copyright?

A

Explicit ownership

62
Q

What is one way you can use copyrighted images without consequence?

A

If you’re creating a parody

63
Q

What is a benefit of a trademark?

A

Consistent brand identity

64
Q

What is intellectual property?

A

A work or invention that is the result of creativity to which one has rights and for which one may apply for a patent, copyright, trademark, etc.

65
Q

What is the difference between parody and inspiration?

A

Parody is a joke and inspiration is a design that influences your work.

66
Q

What is fair use?

A

Fair Use is a legally permissible use of copyrighted material for specific purposes.

67
Q

What is public domain?

A
  • Works who’s exclusive intellectual property has expired.
  • Works who’s exclusive intellectual property has been forfeited.
  • Works who’s exclusive intellectual property has been waived.
68
Q

What is typography?

A

The arrangement of letterforms

69
Q

What is the best way to obtain information for a project?

A

Interview the client

70
Q

What are some considerations that you would take into account when practicing verbal and non-verbal communication with a client?

A

Their culture, background and generation.

71
Q

What skills are exhibited when a person’s focus is on the speaker and encouraging continued consideration?

A
  • Active listening
  • Active reflection
  • Active questioning
72
Q

What is one formal research collection method?

A

Survey

73
Q

What is a good way to verify the accuracy of information from your research?

A

Have the client review it

74
Q

An example of a primary source

A

Interview

75
Q

What would be the best way to reach an audience over 65 years old?

A

Flyers mailed home

76
Q

What would be the best way to reach an audience of high school students regarding graduation announcements?

A

Group text

77
Q

What is a factor to consider when determining the proper format for a design piece?

A
  • Target audience
  • Where the info will be received
  • The client’s brand identity
78
Q

What should you look for when editing a design piece?

A
  • Proper grammar and sentence structure
  • Proper use of elements and principles
  • An intentional eyeflow
79
Q

What application should be used when designing an EBook?

A

InDesign

80
Q

Which program should be used to design custom illustrations?

A

Illustrator

81
Q

What is the key command to paste text?

A

Ctrl + V

82
Q

What is the key command to undo?

A

Ctrl + Z

83
Q

What is the key command for to select all?

A

Ctrl + A

84
Q

What is the key command to save?

A

Ctrl + S

85
Q

Why is creating project folders important?

A
  • Organizes files

- Accessibility of files

86
Q

What is the importance of taking proper care of your equipment?

A

Longevity

87
Q

What is an example of intranet?

A

a private network accessible only to an organization’s staff.

88
Q

What are some examples of computer threats?

A
  • Virus
  • Phishing
  • Hacking
89
Q

Best software to scan an image

A

Photoshop

90
Q

Best software to manipulate an image

A

Photoshop

91
Q

Proper resolution for a printed brochure

A

300 DPI

92
Q

What hardware would you use to capture and transfer a pencil sketch to a computer?

A

Flatbed scanner

93
Q

What is an SD Card used for?

A

Data Storage

94
Q

What is the best way to backup a file?

A

Offsite storage (cloud storage)

95
Q

What is design predominately used for?

A

Communication

96
Q

Balance, emphasis, movement, unity, contrast and simplicity are examples of what?

A

Principles

97
Q

Line, shape, space, color, typography and texture are examples of what?

A

Elements

98
Q

What is used to lighten a color?

A

Tint

99
Q

What is used to darken a color?

A

Shade

100
Q

What color mode/gamut is used on a screen?

A

RGB

101
Q

What color mode/gamut is used for printing?

A

CMYK

102
Q

What is the most important consideration when developing a color scheme?

A

Target audience

103
Q

What are two common color combinations that are said to stimulate hunger?

A

Red and Yellow

104
Q

Which file types can be scaled up without the loss of resolution?

A

Vector (EPS, AI, PDF, SVG, etc.)

105
Q

What are raster files best suited for?

A

Image manipulation

106
Q

What is another term for raster?

A

Bitmap

107
Q

What are vectors made up of?

A

Lines and anchors (mathematical equations)

108
Q

What are the parts of a design workflow (creative process)?

A

Research, design, concept and proposal

109
Q

What are several considerations you would think about when targeting a specific audience?

A

Culture, diversity, moral ethics and demographics

110
Q

What is the best format for a web image?

A

JPG

111
Q

What file type is uncompressed and unedited?

A

RAW

112
Q

What file type is black and white?

A

BMP

113
Q

What is the best application for high gloss coated paper?

A

Book cover

114
Q

What is the biggest benefit of maximizing space on a design?

A

Avoid waste

115
Q

What does WYSIWYG stand for?

A

What you see if what you get

116
Q

What is the best color pallet for a print piece?

A

PMS

117
Q

What is the standard range for greyscale?

A

10

118
Q

What is grayscale?

A

The color mode that is limited to a range of values between black and white

119
Q

What is the best panel to use when manipulating multiple objects on a project?

A

Layers

120
Q

What creates color in Illustrator?

A

Fill/Stroke

121
Q

What is the eyedropper tool used for?

A

Sampling Color

122
Q

What is the purpose of a layer mask?

A

Non-destructively removes parts of a layer

123
Q

What would be the best size of a document for a 5x7 postcard with a full bleed?

A

5.25x7.25

124
Q

What is the appropriate alignment for a large picture on the left side and type on the right side of a document?

A

Align right

125
Q

What is the best format to upload a brochure to the web?

A

PDF

126
Q

What is the most critical component of a product revision?

A

Client feedback

127
Q

What is most important when comparing a screen image and a print image?

A

Adequate lighting

128
Q

What is used to evaluate products for a target market?

A

Focus group

129
Q

What is a critical component when an item needs a large scale revision?

A

Brainstorm

130
Q

What term is used for showing a client various types of brochures?

A

Mock up

131
Q

What is the format used in a professional printed piece?

A

TIFF

132
Q

What is the step prior to sending a publication to the printer?

A

Package

133
Q

What should be included when packaging a file?

A

Instructions, a folder of links, a folder of fonts and the native file

134
Q

What is the main consideration would you have for loading an image to the internet?

A

Download speed

135
Q

What is checked on a printer proof?

A

Paper and trim accuracy

136
Q

What is the biggest factor that slows down work production?

A

Employee absences

137
Q

What is the importance of “dressing for success”?

A

Creates a good first impression

138
Q

What is an example of an online portfolio?

A

Behance.com