Cracking the AP exam Flashcards
Public opinion
How people feel about things
General public
Most americans
Saliency
The degree to which it is important to a particular individual or group.
Ex-social securty
Intensity
How strongly people feel about a particular issue
Stability
Public opinions change over time. Some (democracy) stay relatively stable. Others (Bush) can change
Random sampling
A method that allows them to poll a representative cross section if the public.
Sampling error
Tells how far off the poll result may be
Political socialization
Individuals develop their political attitudes, factors influence beliefa
What factors influence a persons political beliefs?
Family Location School/religious institutions Mass media Higher education Real-life ezperiences
Conservative
Stress that individuals should be responsible for their own well being ad should not rely on government assistance. Oppose government Interference in private sector. Oppose most federal regulations, prefer market determine costs and acceptable business practices (laissez-faire).
Liberal
Believe that government Gould be used to remedy the social ad economic injustices of the marketplace. Ten to support government efforts to redress past social injustices through programs such as affirmative action. Most liberals believe the government should strictly enforce the separation of church ad state, and oppose school-sponsored prayer an dproposed bans on abortions.
Moderate
Beliefs do not constitute a coherent ideology. View themselves as pragmatists who apply common sense rather than philosophical principles to political problems.
Public agenda
Deciding which news stories to cover and which to ignore
What is measured by looking at salience, intensity, and stability?
Public opinion
Data about what people think comes from what, that politician vase their decisions on?
Polls