Chapter 7 Flashcards
Public opinion
How people think or feel about particular things
Poll
A survey of public opinion
If a poll is conducted properly, what can it do?
Capture the opinions of 250 million citizens by interviewing as few as 1,500 of then
List a several keys to good polling
Posing comprehensible questions
Wording questions fairly
Random sample
Method of selecting from population in which each person has an equal probability of being selected
Sampling error
The difference between the results of two random surveys or samples taken at the same time
Exit polls
Interviews with randomly selected voters conducted at polling places on Election Day
Opinion saliency
Some people care more about certain issues or choices than other people do
Opinion stability
On some issues or choices opinions are pretty steady, while on others they tend to be more volatile
Opinion-policy congruence
On some issues government seems largely in sync with the popular views or majority sentiments, while on other issues it seems significantly out of sync
Political socialization
The prices by which personal and other background traits influence one’s views about politics and government matters
Elite
People who have a disproportionate amount of some valued resource
The best-studied case of formation is that of what?
Party identification
Is public opinion easy to measure?
No
Whose opinions carry more weight?
Active and knowledgable people